Latest Stories

Backstage Pass

What this makeup wizard learned from his mentor



Makeup wizard Kakuyasu Uchiide, international artistic director of the Shu Uemura cosmetics line, is heavily involved in product and visual development and is regularly featured in top fashion magazines in Japan and around the world.

After joining the brand in 1988 and learning from Mr. Shu Uemura on the possibilities of make-up, Uchiide aspired to become a makeup artist. He eventually joined Shu Uemura’s atelier team, guided by Uemura himself.

Starting with the fundamentals, from obedience to challenging boundaries and breaking from tradition and finally graduating to transcendence and mastery, Uchiide learned not only how to walk the “road of cosmetics” as a makeup artist, but also developed as an individual.

As the successor to Uemura, he has played an active role in fashion. He has worked for numerous high fashion collections, including those of Japanese designer Tsumori Chisato and French fashion house Rue Du Mail.

VIKTOR & Rolf lash collection

During a recent visit to Manila, Uemura shared his knowledge about makeup and what he has picked up in the world beauty circuit.

Makeup philosophy

My makeup philosophy in three words is…  shin-zen-bi, which in Japanese means truth, goodness and beauty. I believe that makeup should not only be dramatic, but also honor the individuality of the wearer.

What I enjoy the most about my work with the Shu Uemura atelier team is… creating something new. I love offering/sharing what I make. I love to make people happy, I believe that it’s the makeup artist’s job to fulfill the customer’s will perfectly. I enjoy everything that I do in my job, every part of it.

In makeup, I believe…  everything (from skin to all parts of the face) should be perfect because that’s the job of a professional makeup artist. I do not choose just one particular part of the face to emphasize.

KAKUYASU Uchiide doing a makeup demonstration

The most valuable piece of advice given to me by Mr. Shu Uemura is… makeup can make everyone beautiful as long as it’s not overdone.

Memorable countries that work has taken me to are… Paris, France: Paris Fashion Week (it is always exciting to work in their fashion shows); Karl Lagerfeld collaboration (it has always been my dream to work with Karl Lagerfeld); New York, US: I recall my recent photo shoot with renowned photographer Solve Sunsbo for the new look of the brand.

It’s memorable because I have always wanted to work with him. His work is very impressive.

Among all of Shu Uemura’s brand collaborations, my favorites are… Karl Lagerfeld—it’s my long-time dream to work with him; Tsumori Chisato—she has a totally different taste from Shu Uemura, especially with what I’ve done. Her style is more romantic and cute, but until that point (collaborating with her), we had never made those kinds of products.

That’s why I had learned a lot from her because I was able to do something different and new.

Viktor&Rolf (Tokyo Lash Collaboration)—through this collaboration, I discovered the possibility of expression with the use of eyelashes, which is not only about extensions, or to volumize. I learned that it is a kind of accessory for the face.

My all-time favorite Shu Uemura products are… Ultime8 Cleansing Oil, Tsuya Essence, UV Underbase Mousse, eyeshadow and brushes.

To update your look, color hues and shades… pink, orange and green are perfect, cool colors this summer.

The Shu Uemura products I use daily are… Ultime8 Cleansing Oil, Redjuvenus skincare line, and Tsuya Essence.

Cleansing oil

Kakuyasu believes that cleansing is an essential step to having beautiful skin. So much so that one of the products he uses daily and highly recommends is Shu Uemura’s Ultime8 Cleansing oil.


Since the birth of the first oil-based cleanser in 1967, Mr. Shu Uemura continued seeking to improve its quality, based on his philosophy, “Tradition is a continuous process of innovation.”

Today, Shu Uemura’s iconic cleansing oil has reached new heights, metamorphosing into a fine and sublime beauty cleansing oil, Ultime8.

It is a fine combination of eight exquisite, botanical-origin oils, designed to effectively remove oxidized sebum and long-lasting makeup, including hard-to-remove waterproof mascara from pores and skin surface in a single step.

It’s so effective that, on the average, one bottle is sold every seven seconds around the world, based on Shu Uemura worldwide sales in 2011.

How to use: Take three to four  pumps of cleansing oil into the palms of your hands. (may be used with dry and wet hands). Rub gently on your face. Wet face to emulsify cleansing oil. Rinse thoroughly with water.

Available in all Shu Uemura botiques and counters for P6,200 per 450 ml bottle.

Follow Us

Follow us on Facebook Follow on Twitter Follow on Twitter

Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: cosmetics , fashion , Fashion & Beauty , Fashion Magazines , Karl Lagerfeld , Shu Uemura

Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
  1. How to enjoy Buntod
  2. Kim Atienza: At home with art and design
  3. Life lessons I want to teach my son
  4. No tourist draw, Malang the croc will remain wild
  5. ‘Wild West’ Masbate’s pristine marine gems
  6. The best flavors of summer in one bite, and more
  7. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  8. Homemade yogurt, bread blended with pizza, even ramen
  9. What has happened to Barrio Fiesta and Singing Cooks & Waiters?
  10. Haneda International Airport: A destination on its own
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. How to enjoy Buntod
  3. Historic Fort Bonifacio tunnel converted into a septic tank
  4. How Margie Moran-Floirendo keeps her dancer’s body
  5. Are your favorite malls open this Holy Week break?
  6. Miss America: Don’t suspend teen over prom invite
  7. ‘Wild West’ Masbate’s pristine marine gems
  8. Kim Atienza: At home with art and design
  9. ‘Labahita a la bacalao’
  10. Life lessons I want to teach my son
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Mary Jean Lastimosa is new Miss Universe Philippines
  3. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  4. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  10. Sen. Angara: I thought Pia Wurtzbach gave a good answer


  • Ukraine FM: We are ready to fight Russia
  • Slain officer’s ‘diagram’ rocks PNP
  • 2 contractors fined P25,000 for delays in Edsa rehab
  • Luisita beneficiaries take over renters
  • 5 years of hard work pay off for top UP grad
  • Sports

  • Sharapova advances to Stuttgart quarterfinals
  • Galedo caps ride of redemption
  • Beermen, Express dispute second semis slot today
  • Lady Agilas upset Lady Bulldogs in four sets
  • NLEX roars to 7th D-League win
  • Lifestyle

  • A brand for life
  • Wear a rainbow on your wrist
  • Wearing Kate Moss
  • Sail into summer
  • Life lessons from the Ultimate Warrior
  • Entertainment

  • Kristoffer Martin: from thug to gay teen
  • Has Ai Ai fallen deeply with ‘sireno?’
  • California court won’t review Jackson doctor case
  • Cris Villonco on play adapted from different medium
  • OMB exec’s assurance: We work 24/7
  • Business

  • Gaming stocks gain, PSEi eases on profit-taking
  • Cebu Pacific flew 3.74M passengers as of March
  • Corporate bonds sweeteners
  • Professionals in the family business
  • Foreign funds flowed out in Q1, says BSP
  • Technology

  • Vatican announces hashtag for April 27 canonizations
  • Enrile in Masters of the Universe, Lord of the Rings?
  • Top Traits of Digital Marketers
  • No truth to viral no-visa ‘chronicles’
  • ‘Unlimited’ Internet promos not really limitless; lawmakers call for probe
  • Opinion

  • Editorial Cartoon, April 25, 2014
  • No deal, Janet
  • Like making Al Capone a witness vs his gang
  • MERS-CoV and mothers
  • A graduation story
  • Global Nation

  • Afghan hospital guard kills 3 American doctors
  • Career diplomat is new PH consul general in Los Angeles
  • US4GG: Aquino should ask Obama for TPS approval, drone technology
  • Complex health care system for California’s elderly and poor explained
  • Tiff with HK over Luneta hostage fiasco finally over