Quantcast
Latest Stories

Run for the earth–and plant a tree

The next National Geographic Channel Earth Day Run will award winners with seedlings instead of medals

By

Instead of giving away finisher’s medals, three trees will be planted in each runner’s name in this year’s National Geographic Channel Earth Day Run. The race will be held on April 28, at Bonifacio Global City in Taguig.

The seedlings, 30,000 different varieties, will be planted in private and government-owned properties in Camarines Sur, Bataan, Subic, with the assistance of the WWF, a nongovernment conservation organization.

Fox International Channels Philippines has been holding the Earth Day Run annually since 2009 in celebration of Earth Day, which falls on April 22. Earth Day is a global event that advocates protection and preservation of the environment.

JUDE Turcuato, vice president and territory head for Fox Philippines, says 9,000 runners joined the National Geographic Channel Earth Day Run in 2012 (above), and more are expected to join the longer distances this year

According to Jude Turcuato, vice president and territory head for Fox Philippines, the Earth Day Run started with the intention of promoting sustainable and green practices. It has since been adapted in other countries like Taiwan.

There are four distances: 3K, 5K, 10K and 21K. Turcuato said the bulk of runners so far went for the 10K and 21K distances, most of them “graduates” of the 5K which used to be the category with the most number of participants.

Earth Day Run attracted over 9,000 runners in 2012, and 10,000 are expected to join this year. Top runners will receive cash prizes.

 

Controversy

The Earth Day Run last year earned flak online when a controversial photo went viral. It showed paper cups marked with the National Geographic logo scattered on the running path. The negative picture contradicted the channel’s image of being pro-environment.

“We made sure all the garbage from the previous runs was properly disposed of,” Turcuato explained during the run’s launch in Buddha Bar, Makati City. “As an additional measure, reusable water containers instead of cups will be provided in the race kits, and there will be more trash bins.”

He added that the bibs are made of recycled materials. The NatGeo team is also practicing a paperless registration process through a centralized system. Runners may register until April 20 at the NatGeo kiosk in Greenbelt 3 in Makati City, or online at www.natgeorun.com via credit-card payment.

Joining fee is P500 for 3K, P600 for 5K, P700 for 10K and P900 for 21K. It is inclusive of a kit with a singlet, bib and water bottle; this may be delivered for an additional fee. A finisher’s shirt will be given to 21K runners.

Upon registration, runners will be asked to sign their or their loved ones’ name on small wooden markers that will serve as “name plates” for the seedlings. Previous Earth Day Runs have benefited The Mind Museum, a educational museum in Taguig, and the Design Against the Element project, a global design contest that addressed climate change.

Visit www.natgeorun.com.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Earth Day , Environment , Lifestyle , National Geographic Channel , News , reforestation



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
  1. How to enjoy Buntod
  2. World bids Gabriel Garcia Marquez ‘Adios’
  3. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  4. ‘Wild West’ Masbate’s pristine marine gems
  5. Kim Atienza: At home with art and design
  6. How Margie Moran-Floirendo keeps her dancer’s body
  7. Life lessons I want to teach my son
  8. Garcia Marquez left unpublished manuscript
  9. Historic Fort Bonifacio tunnel converted into a septic tank
  10. Wanted: Beauty queen with a heart that beats for the environment
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Are your favorite malls open this Holy Week break?
  3. ‘Labahita a la bacalao’
  4. Miss America: Don’t suspend teen over prom invite
  5. Historic Fort Bonifacio tunnel converted into a septic tank
  6. This is not just a farm
  7. How Margie Moran-Floirendo keeps her dancer’s body
  8. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  9. 12 other things you can do at Pico de Loro Cove
  10. President Quezon was born here–and so was Philippine surfing
  1. How Zsa Zsa Padilla found Conrad Onglao; Sharon Cuneta played Cupid
  2. Mary Jean Lastimosa is new Miss Universe Philippines
  3. Did Angara ruin Pia Wurtzbach’s chances at Bb. Pilipinas?
  4. Dominique–Gretchen and Tonyboy Cojuangco’s daughter–now an endorser
  5. Vinegar test helpful vs cervical cancer
  6. From Jeannie to mom of suicide victim
  7. San Vicente beaches hidden but not for long
  8. Borgy and Georgina are back; others are off–again
  9. Why is the lifestyle set now afraid to wear jewelry–before Kim Henares?
  10. Sen. Angara: I thought Pia Wurtzbach gave a good answer

News

  • Wildlife bureau chief recommends returning large croc to wild
  • Nueva Vizcaya town gets irrigation systems
  • Napoles ‘not fit’ to be state witness – Luy’s lawyer
  • DOH releases names of Etihad passengers yet to be tested for MERS-CoV
  • Sayyaf man linked to Sipadan kidnapping falls
  • Sports

  • UST posts twin kill in Filoil pre-season cup opening day
  • Wizards beat Bulls in OT to take 2-0 series lead
  • Pacers rally past Hawks 101-85 to even series
  • David Moyes out as Manchester United manager
  • Nadal to face fellow Spaniard at Barcelona Open
  • Lifestyle

  • Haneda International Airport: A destination on its own
  • Wanted: Beauty queen with a heart that beats for the environment
  • Kim Atienza: At home with art and design
  • Life lessons I want to teach my son
  • Sweet party for Andi Manzano
  • Entertainment

  • Ex-Fox exec denies allegations in sex abuse suit
  • Kris Aquino backtracks, says Herbert Bautista and her are ‘best friends’
  • Summer preview: Chris Pratt enters a new ‘Galaxy’
  • Bon Jovi helps open low-income housing in US
  • Summer movie preview: Bay reboots ‘Transformers’
  • Business

  • McDonald’s 1Q profit slips as US sales decline
  • SEC approves SM’s P15B retail bond offer
  • $103M Vista Land bonds tendered for redemption
  • Oil slips to $102 as US crude supplies seen rising
  • SC stops Meralco power rate hike anew
  • Technology

  • Engineers create a world of difference
  • Bam Aquino becomes Master Splinter’s son after Wiki hack
  • Mark Caguioa lambasts Ginebra teammates on Twitter
  • Brazil passes trailblazing Internet privacy law
  • New York police Twitter campaign backfires badly
  • Opinion

  • One-dimensional diplomacy: A cost-benefit analysis of Manila’s security deal with Washington
  • No ordinary illness
  • Reforest mountains with fire trees and their kind
  • Day of the Earth
  • When will Chinese firm deliver new coaches?
  • Global Nation

  • Cha cha train to follow Obama visit?
  • No word yet on inking of US-PH defense pact during Obama visit
  • Filipina, 51, shot dead by 24-year-old American boyfriend
  • China, rivals sign pact to ease maritime tensions
  • Visa-free US trip? Do not believe it, says consulate
    Marketplace