Peerless Lion brings Philippine-Japan partnership to greater heights

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THE BIG THUMBS UP. Taiwanese and Philippine delegations at the recently concluded Philippine Dental Association Convention show support at the joint venture of the Philippines and Japan with Peerless Lion Corporation. Lion Corporation, Japan’s number 1 oral care company will be launching in the Philippines under the tooth and gum care brand Systema. (from left): Samuel Tiu, CFO Peerless Lion, Raymond Wang, Taiwanese Ambassador to the Philippines, Dr. Chien-Wen Huang, Taiwan Dental Association President, Dr. Fernando Fernandez, Philippine Dental Association President, Simeon Tiu, President and CEO of Peerless Lion Corporation, and Kazuhiko Kataoka, Executive Vice President of Peerless Lion Corporation.

Peerless Products Manufacturing Corp., the 50-year-old Philippine expert in product development, breathes life to a significant partnership with Japan’s leading oral care company, Lion Corporation. The two giants converge in a tie-up aimed at creating a force in local shores bannering the Japanese tooth and gum care leader Systema.

Lion Corporation, with its continuing vision to promote premium quality and top notch technology in oral care, carries on with its 120-year commitment in the Philippines with the fruition of the partnership, Peerless Lion Corporation. Together, the two giants forge a combined 170 years of commitment to meaningful quality and innovation.

“We are more than honored to form a relationship with the Philippines by tapping into a company that carries our same vision. We at Lion Corporation believe in the capability of Peerless (Products Manufacturing Corp.) to help bring in the same oral care technology that has made great impact in Japan and other neighboring Asian countries,” says Kazuhiko Kataoka, Director and Executive Vice President of Peerless Lion Corporation.

“We are extremely impressed with the strong marketing and distribution power of Peerless. We trust that with their knowledge in sales and marketing, the core mission of bringing in high standards in oral care in the Philippines would be successfully carried out,” Kataoka adds.

Peerless Products Manufacturing Corp. is the same maker and distributor of Champion, the high quality detergent in bar and powder format that has been a market leader for 36 years. “With the understanding of Peerless of the Philippine market and the technological advancement brought by Lion, we are glad to have a partner in bringing in meaningful products here. Lion Corporation has come up with tried and tested products putting premium on excellence that has been proven its value in many countries especially in Japan and we are looking forward to the market’s reception of the brand,” says Simeon Tiu, President and CEO of Peerless Lion Corporation.

Since 1891, Lion Corporation has been a trusted brand among households in Japan. A known innovator in oral care technology, the company has cemented its market leadership by providing an extensive product range from toothpaste, toothbrush, mouth wash, and even dental chewing gums. With its widening reach in the Asian region, the Lion family has grown exponentially in different countries such as China, South Korea, Taiwan, Hongkong, Thailand, Malaysia, Singapore, and Indonesia.

At the Philippine Dental Association Convention held from April 9-14 at the SMX Convention Center, Peerless Lion Corporation has significantly unveiled its array of products headlined by brands Systema, Kodomo, and Zact, all soon to be released in the local market mid-2013.

On April 13, Taiwanese Ambassador to the Philippines Raymond Wang, with the Taiwanese Dental Association President Dr. Chien-Wen Huang, together with the Taiwanese delegates, showed ardent support to the tie-up by gracing the specially-mounted Peerless Lion demonstration and product sampling booths peopled by delegations from around the country.

Among the PDA convenionists, Dr. Jerry Marquez, practicing dentist for over 2 years, expressed, “Systema is remarkably a new product to hit our local market. But knowing that the brand is from the leaders in Japan, it is expected to possess the most revolutionary of technologies. I especially am impressed of the super tapered bristles that the Systema toothbrush has. I am most looking forward to see how the product will fare in the Philippines.”

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