BEAUTY BRAND POND?S RECENTLY joined the Philippine Fashion Week to bring the Pond?s Red Dress Collection.

For the first time ever, Pond?s graced the runway at the Mall of Asia Atrium with pieces designed by the country?s premier designers. The theme was ?Beauty At Any Age? interpreted in red couture, the main hue of Pond?s breakthrough anti-aging line?Pond?s Age Miracle.

Hosted by Pond?s ambassador and beauty expert Rissa Mananquil, the show gathered women of varying ages.

?Exquisite Style? offered designs by Randy Ortiz, Edgar San Diego, Junjun Cambe, Richard Papa, Sassa Jimenez, Simon Ariel Vaquez and Eric Delos Santos, modeled by ageless beauties such as Marina Benipayo, Badette Vinalen, Melba Arribas, Joyce Pilarski, Bingbing Pabular, Egin San Pedro and Patty Betita.

Camille Mathay, Joanne Bitagcol, Rissa Mananquil, Mai Kaufman, Chriscel Agudo, Mafae Belasco, Joey Mead, Mae Faith and Abby Arenas showcased ?Effortless Charm? in couture created by seasoned designers Avel Bacudio, Jojie Lloren, Rhett Eala, Debbie Co, Aloida Cecilia, Melvin Lachica, Puey Quinones, Tina Daniac and Edwin Uy.

?Fascinating Radiance? had designers Charina Sarte, Ivarluski Aseron, Joey Samson, Louis Claparols, Ronaldo Arnaldo, Ziggy Savella, Michelle Lim, Jorge Palmos, Joel Escober, Bo Parcon, Chris Diaz, Alex Pigao, Marcy Rancy and Lizanne Cua, along with their muses Divine Lee, Ria Bolivar, Kelly Misa, Samanth Lewis, Hazel Santos, Dana G, Justine Gabionza, Gen, Sabina Lopez, Kathy Moya, Michelle Panemanglor, Emerald, Christine Bayer and Sarah Meier.

?Captivating Innocence? presented designs by Jerome Lorico, Happy Andrada, Yako Reyes, Ciege Cagalawan, Arnold Galang, Nolie Vineza, Odelon Simpao, Roel Rosal, Veejay Floresca, Jerome Ang and Delby Bragais. Their creations were worn by teenage models Janina San Miguel, Brittany Sterling, Jana Tee, Melanie, Elizabeth Naluz, Jackie, Priscilla, Giselle Pacqueo, Chat, Vicky Herrera and CJ Malabayabas.

Proceeds of the show went to the Red Cross. Present during the event were Unilever CEO and Chairman Fernando Fernandez, Managing Director for Hair and Skincare Gilbert Simpao, Marketing Manager for Skin Paul Katimbang, Pond?s Senior Brand Manager Jacqe Yuengtian, and Pond?s Assistant Brand Manager Simoun Ferrer.

Also there were SM?s Harvey Sy and SM Mall of Asia?s Assistant Vice President Stephen Tan, SAVP Ads and Promo and SM Hypermarket Jeff Dytuco, President SM Food Retail Group Herbert Sy, and SM?s Management Trainees Herson Sy and Hendrik Sy; Runway Production?s Joey and Audie Espino with show director Raymond Villanueva; and celebrities such as Teresa Herrera, Ito Curata, Tonichi Nocom, Ino Caluza, Macky Mathay, David Kaufman and Isabel Oli.