Every week, my challenge is to find a theme that my target audience can relate to. I go for the high involvement of my readers when they read my column. I choose themes with a sense of originality.
My nephew, Kyle Gozo, a young, classy art director, set up his own shop with a partner last year. He’s a Fil-American, the Tom Cruise kind who finished his Advertising course at Columbia University in Chicago.
Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores.
In 1968, Mr. John Gokongwei, 45 years younger and not yet a top Asian taipan but already a bullish food and beverage entrepreneur, made me feel 10-feet tall, without him even knowing it.
In my 40 years of establishing and managing advertising agencies such as Basic Advertising and Basic Foote Cone and Belding (president and chief creative officer); Publicis Basic (chair and CEO); Publicis Jimenez Basic (chair); and Publicis Manila (chair and CEO), I’ve learned and executed the secrets of success.
I dug up the bones of my father, Godofredo “Tatay Godong” Ordoñez, in 1998. Tatay Godong died in 1937, when I was still an infant, barely a year old. After 60 years, his grave was in a sorry, decrepit state and I decided to transfer his remains to a newly built mausoleum where my mother was buried.
I caught a pretty face in a flash on the TV screen, quick and easy, like a mirage in a desert of vast emptiness. Perhaps the pretty face was an oasis for my parched and lonely soul. That was in May 1984, right after I lost my wife, Tinette Rivera, who died of cerebral hemorrhage. I suddenly found myself a widower, shocked, confused, desolate and mourning.
“Agent Provocateur.” “Founder of agencies, creator of legends.” “Supernova.” I took these lines from the blurbs of George Lois’ book “Damn Good Advice (for people with talent!).”
The Walt Disney Company, in a first for a US media giant, said Tuesday it will ban junk-food advertising on its TV channels and websites from 2015 to help fight obesity among US children.
I’m most loving when I write because writing is an unselfish act. After I’ve crafted my ideas, beliefs and sentiments, and read its expressions, I feel immensely refreshed. It’s as if the morning dew settled on my skin to cool my soul.
Adobo magazine, the country’s premier advertising and brand communications publication, is calling all creative professionals and students as the adobo Design Awards returns to challenge the Philippines’ best creatives. Originally launched in 2007, the adobo Design Awards aims to champion the best designs and recognize the people behind them. Open to all creative enthusiasts, professionals, freelancers and students, the competition promises to up the ante and bring out the best of the best.
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