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Amazing advertising classics


The ’60s to the late ’80s were the golden years of Philippine advertising. I was in the right place at the right time. I was compulsively active as president and chief creative officer during those years.

Posted: August 10th, 2014 in Columns,Featured Columns | Read More »

How rock musicians can afford the rock ‘n’ roll lifestyle

CLOCKWISE, from top left: RobMartinez by night; Isa Garcia Sicam at work; Rob by day; Dara David
Roa by night; JazzNicolas by day

How do you afford your rock ’n’ roll lifestyle?” is alternative rock band Cake’s caustic ditty about poser rock fans “drinking what they’re selling.”

Posted: July 27th, 2014 in Editor's Pick,Featured Gallery,Headlines,Photos & Videos,Sunday Lifestyle | Read More »

Coke campaign in 50 countries now in PH

SHARING HAPPINESS. Coke Happiness ambassador Enchong Dee, Coca-Cola Femsa Asia division chief operating officer Juan Ramon Felix Castañeda, Happiness ambassador Julia Montes, Coca-Cola Philippines marketing director Jasmin Vinculado, Coca-Cola Philippines public affairs and communications vice president Adel Tamano,
Bench chair and CEO Ben Chan, and Happiness ambassador Joseph Marco

Coca-Cola is printing the most popular Pinoy nicknames, terms of endearment, and group names on personalized Coke bottles—now that the carbonated soft drink’s campaign that has been adapted in more than 50 countries is finally in the Philippines.

Posted: July 16th, 2014 in Headlines,Home and Entertaining | Read More »

Made in heaven


At the start of the American regime, a young ilustrado named Pio Gozo from Majayjay, Laguna, married Eugenia Estella, a comely village girl from barrio San Isidro. Thus our Gozo family tree took root.

Posted: July 13th, 2014 in Columns,Featured Columns | Read More »

The secrets of a Filipino brand’s advertising success


McDonald’s and Jollibee have just simultaneously opened their trendy state-of-the-art stores on Commerce Avenue, approaching Ayala Alabang Village.

Posted: June 29th, 2014 in Columns,Featured Columns | Read More »