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Ave Minyonggi!

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MINYONG with his fifth grandchild, Amelia,
whom he fondly called, “Ebony”

Ave! I speak this word, thick with meaning and emotion, in honor of my very good, no, my very great friend, Minyong Ordoñez. To others, HGO. To some, Mr. O. Or simply, Minyong.

Posted: November 16th, 2014 in Featured Gallery,Headlines,Lifestyle Stories,Photos & Videos,Sunday Lifestyle | Read More »

Philippines wins first Grand CLIO

WHOOPI Goldberg
introduces the first
Filipino agency to win
the Grand CLIO. Merlee
Jayme and Alex Syfu
accept the award.

The CLIO Awards celebrated its 55th year in New York. Emmy, Grammy, Tony and Oscar winner Whoopi Goldberg opened the show to “wit perfection.” “You guys made me buy a Fiat. You make products look good even when they’re really not,” she quipped.

Posted: October 12th, 2014 in Featured Gallery,Headlines,Lifestyle Stories,Photos & Videos,Sunday Lifestyle | Read More »

‘Heil Adler’–my learning curve


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Circa 1967, while I was working in a small startup agency, Link Advertising, we created an ad for Adler, a German-made typewriter. It had this headline: “Heil! Adler!”

Posted: October 5th, 2014 in Columns,Featured Columns | Read More »

Coca-Cola shares the happiest way of saying thank you

140918_CocaCola01A_Marivic

Every day, there are people who make our lives happier. Never does a day go by that we don’t thank them, yet we don’t even know their name. Coca-Cola believes that it is time for us to know them better.

Posted: September 18th, 2014 in Lifestyle Stories | Read More »

Amazing advertising classics


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The ’60s to the late ’80s were the golden years of Philippine advertising. I was in the right place at the right time. I was compulsively active as president and chief creative officer during those years.

Posted: August 10th, 2014 in Columns,Featured Columns | Read More »

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