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Reminiscing with our gang of mass-market magicians


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I wept as I watched Supertyphoon “Yolanda” destroy lives and homes in Tacloban with end-of-the-world fury. Millions of others, too, watched in tears. Hope and help were also blown away by the storm.

Posted: January 26th, 2014 in Columns,Featured Columns,Headlines,Sunday Lifestyle | Read More »

Culture vulture advertising


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A recent estimate reveals that the average viewer sees roughly 2,300 commercials per month. Better still, include the daily dosages of shocking news headlines on bloody events around the world.

Posted: January 12th, 2014 in Columns,Featured Columns,Headlines,Sunday Lifestyle | Read More »

Lost in translation


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In the ’60s, Procter and Gamble, USA, regularly assigned young marketing managers to work as BPMs (brand promotions managers) in the Philippine offices. They became our immediate clients, and at the ad agency I worked for, we called them “hotshots.” They acted with appropriate swagger as coach, mentor and quality control bosses for lower-ranked Filipino brand men.

Posted: December 1st, 2013 in Columns,Featured Columns,Headlines,Sunday Lifestyle | Read More »

Unsolicited advice from a retired ad man


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I spent 46 years in advertising, handling the biggest brands and the biggest clients in the Philippines. I retired in 2007. Here’s a summary of my views on the dynamics of consumer culture.

Posted: November 3rd, 2013 in Columns,Featured Columns,Sunday Lifestyle | Read More »

Once we were called Mad men


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DON DRAPER, lead character in the TV series “Mad Men;” the author during the “Mad Men” years of advertising in the early ’60s.

I got hired in advertising in 1961, and throughout the ’60s and ’70s we were imitative of the jargons, posturing and thinking of ad men in Madison Avenue, New York, US of A.

Posted: July 21st, 2013 in Columns,Editor's Pick,Featured Columns,Featured Gallery,Headlines,Photos & Videos,Sunday Lifestyle | Read More »

Writing for my target audience


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Every week, my challenge is to find a theme that my target audience can relate to. I go for the high involvement of my readers when they read my column. I choose themes with a sense of originality.

Posted: April 21st, 2013 in Columns,Featured Columns,Headlines,Sunday Lifestyle | Read More »

Hit your home runs


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My nephew, Kyle Gozo, a young, classy art director, set up his own shop with a partner last year. He’s a Fil-American, the Tom Cruise kind who finished his Advertising course at Columbia University in Chicago.

Posted: March 3rd, 2013 in Columns,Sunday Lifestyle | Read More »

Celebs, babies, beer: its Super Bowl ad time

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This undated screenshot provided by Axe shows the Super Bowl advertisement for Axe. Axe's 30-second ad in the third quarter of the game shows a woman in the ocean getting rescued by a sexy lifeguard, but going for an astronaut instead. It promotes Axe's new cologne "Apollo" and its contest to send someone on the first suborbital space tour in 2014. AP/AXE

Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores.

Posted: February 4th, 2013 in Lifestyle Stories | Read More »

Credibility will get you everywhere


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In 1968, Mr. John Gokongwei, 45 years younger and not yet a top Asian taipan but already a bullish food and beverage entrepreneur, made me feel 10-feet tall, without him even knowing it.

Posted: January 20th, 2013 in Columns,Featured Columns,Headlines,Sunday Lifestyle | Read More »

How to build a culture of creativity


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In my 40 years of establishing and managing advertising agencies such as Basic Advertising and Basic Foote Cone and Belding (president and chief creative officer); Publicis Basic (chair and CEO); Publicis Jimenez Basic (chair); and Publicis Manila (chair and CEO), I’ve learned and executed the secrets of success.

Posted: January 6th, 2013 in Columns,Featured Columns,Headlines,Sunday Lifestyle | Read More »

In loving memory of a ‘lalaking disente’


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t1104senior-Minyong_1

I dug up the bones of my father, Godofredo “Tatay Godong” Ordoñez, in 1998. Tatay Godong died in 1937, when I was still an infant, barely a year old. After 60 years, his grave was in a sorry, decrepit state and I decided to transfer his remains to a newly built mausoleum where my mother was buried.

Posted: November 4th, 2012 in Columns,Featured Columns,Featured Gallery,Headlines,Photos & Videos,Sunday Lifestyle | Read More »

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