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Coke campaign in 50 countries now in PH

SHARING HAPPINESS. Coke Happiness ambassador Enchong Dee, Coca-Cola Femsa Asia division chief operating officer Juan Ramon Felix Castañeda, Happiness ambassador Julia Montes, Coca-Cola Philippines marketing director Jasmin Vinculado, Coca-Cola Philippines public affairs and communications vice president Adel Tamano,
Bench chair and CEO Ben Chan, and Happiness ambassador Joseph Marco

Coca-Cola is printing the most popular Pinoy nicknames, terms of endearment, and group names on personalized Coke bottles—now that the carbonated soft drink’s campaign that has been adapted in more than 50 countries is finally in the Philippines.

Posted: July 16th, 2014 in Headlines,Home and Entertaining | Read More »

Made in heaven


At the start of the American regime, a young ilustrado named Pio Gozo from Majayjay, Laguna, married Eugenia Estella, a comely village girl from barrio San Isidro. Thus our Gozo family tree took root.

Posted: July 13th, 2014 in Columns,Featured Columns | Read More »

The secrets of a Filipino brand’s advertising success


McDonald’s and Jollibee have just simultaneously opened their trendy state-of-the-art stores on Commerce Avenue, approaching Ayala Alabang Village.

Posted: June 29th, 2014 in Columns,Featured Columns | Read More »

Reminiscing with our gang of mass-market magicians


I wept as I watched Supertyphoon “Yolanda” destroy lives and homes in Tacloban with end-of-the-world fury. Millions of others, too, watched in tears. Hope and help were also blown away by the storm.

Posted: January 26th, 2014 in Columns,Featured Columns,Headlines,Sunday Lifestyle | Read More »

Culture vulture advertising


A recent estimate reveals that the average viewer sees roughly 2,300 commercials per month. Better still, include the daily dosages of shocking news headlines on bloody events around the world.

Posted: January 12th, 2014 in Columns,Featured Columns,Headlines,Sunday Lifestyle | Read More »