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How to build a culture of creativity


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In my 40 years of establishing and managing advertising agencies such as Basic Advertising and Basic Foote Cone and Belding (president and chief creative officer); Publicis Basic (chair and CEO); Publicis Jimenez Basic (chair); and Publicis Manila (chair and CEO), I’ve learned and executed the secrets of success.

Posted: January 6th, 2013 in Columns,Featured Columns,Headlines,Sunday Lifestyle | Read More »

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  1. Call center workers told to have more ‘sex’ in their lives
  2. You can’t sink in the Dead Sea
  3. Josh Bowman steps into a new role
  4. How Filipino talent continues to bring magic to HK Disneyland
  5. Ninoy Aquino’s birthday is ‘Day of Reading’
  6. US teen takes Danish supermodel to prom
  7. Guess what Sarah Jessica Parker brought home to NY as ‘pasalubong’ from PH?
  8. Here’s why cockroaches won’t go away
  9. Why they’re crazy about Candy Crush
  10. In New York, Filipino costume and set designer Clint Ramos wins Obie Award
  1. Guess what Sarah Jessica Parker brought home to NY as ‘pasalubong’ from PH?
  2. Olongapo nurse crowned Miss PH-Earth on second try
  3. My (forced) Boracay summer of 2013
  4. The world’s best wines can be found in a Filipino-owned vineyard
  5. Call center workers told to have more ‘sex’ in their lives
  6. Why they’re crazy about Candy Crush
  7. The pope and the devil: Is Francis an exorcist?
  8. Yellow chicken fast gaining popularity at Wee Nam Kee
  9. Sarah Jessica Parker finds Manila exciting, interesting
  10. Gate crashers descend on SJP event–or at least, they tried
  1. Why they’re crazy about Candy Crush
  2. Guess what Sarah Jessica Parker brought home to NY as ‘pasalubong’ from PH?
  3. Sarah Jessica Parker finds Manila exciting, interesting
  4. She’s trapped in a cold, sexless marriage
  5. Olongapo nurse crowned Miss PH-Earth on second try
  6. Married for 32 years to a dominant, self-centered, abusive husband
  7. For Gretchen Barretto, strong is the new sexy
  8. Philippine shame in Paris exhibit
  9. My (forced) Boracay summer of 2013
  10. Crispy ‘dinuguan,’ ‘lechon sisig,’ ‘ube calamay’–funky Filipino fare in Butuan

News

  • Task force sent to Mindanao to stop traffickers preying on typhoon victims
  • 2 or 3 of disqualified party lists may still make it to Congress
  • School canteens urged to serve halal food in recognition of Muslim population
  • One more PSG member in hot water
  • DENR forms special teams to fight illegal logging in Western Visayas

    • Sports

  • ‘Losers’ no more as UE deals La Salle first setback in Filoil Flying V
  • Arellano ready to make noise in coming NCAA season
  • FEU’s Romeo ‘suspended indefinitely’, says coach
  • Arellano banks on strong start to thrash JRU
  • Santos accepts offers for Neymar; player deciding

    • Lifestyle

  • Healthy gorilla born to 1st time parents at US zoo
  • US teen takes Danish supermodel to prom
  • Ninoy Aquino’s birthday is ‘Day of Reading’
  • You can’t sink in the Dead Sea
  • In New York, Filipino costume and set designer Clint Ramos wins Obie Award

    • Entertainment

  • Boos, leg drops,’ and rare appearances at 2013 Billboard Music Awards
  • It takes two to do the show biz breakup cha-cha
  • PH cineastes celebrate in the French Riviera
  • Juday: Violence against women unacceptable
  • Julie Delpy on life at 40

    • Business

  • Court of Appeals stops field trials of genetically modified eggplant
  • GDP on track to meet 6-7% target
  • Stocks continue to decline
  • BSP chief says capital flight to spare PH
  • Imports contracted in Q1

    • Technology

  • A new way for Filipinos to connect on social media launched
  • Statement of Smart Communications
  • Yahoo takes big leap with $1.1B deal for Tumblr
  • Poll: More US teens turn to Twitter; Facebook old
  • Tips to avoid becoming an identity theft victim

    • Opinion

  • Measuring poverty incidence
  • Brillantes’ tantrums
  • Pointed questions for the Comelec chair
  • Social enterprise as innovative business model
  • Perennial irony

    • Global Nation

  • Taiwan sets new condition for NBI team’s visit
  • Seamen may file complaints at sea
  • Rescue of Russian mountaineer from Mt. Mayon proved costly
  • PCG report on grounded US ship due
  • Fil-Am staffers and students join UC Medical Center strike frontline
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