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How to build a culture of creativity


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In my 40 years of establishing and managing advertising agencies such as Basic Advertising and Basic Foote Cone and Belding (president and chief creative officer); Publicis Basic (chair and CEO); Publicis Jimenez Basic (chair); and Publicis Manila (chair and CEO), I’ve learned and executed the secrets of success.

Posted: January 6th, 2013 in Columns,Featured Columns,Headlines,Sunday Lifestyle | Read More »

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