What it does every year for its flagship brand Havaianas, the highly successful DIY event “MYOH (Make Your Own Havaianas),” Terry SA just did for French shoes Bensimon, at least for a day.
Thirty years ago, Serge and Yves Bensimon, two brothers sharing the same passion for Parisian love of life, created the classic sneaker design which embodies what the true Parisian love of life is—simple, effortless and natural.
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