The way dads see their role as fathers is dramatically different from how these roles are portrayed. Three quarters of dads say they are responsible for their child’s emotional well-being, while only 20% of dads see this role reflected in media. As a brand committed to portraying how real men care, Dove Men+Carereleased a new, touching short film that spotlights the expanding and often unrecognized ways dads care for their children. Entitled “Calls For Dad,” the film features real moments that children of all ages share with their fathers, most of which are regrettably absent from media depictions of dads today.
By Cheche V. Moral
There was nervous laughter in the room; some looked around searching each other’s face just to be sure they heard it right: “Go up to your rooms, wash off all your makeup, and come back down.”
By Cheche V. Moral
Finalists in the recent Binibining Pilipinas pageant extolled incessantly the confidence of the Filipino woman in the Q&A. Truth is, that kind of self-confidence holds true for only 7 percent of Pinays, if the result of survey commissioned by global beauty brand Dove is anything to go by.
It’s rare we see an ad that does not show women who are stunningly beautiful, attractive and perfect. Appealing as these ads are, studies show that women are adversely affected by what they see on media as early as adolescence. A woman’s self esteem is greatly impacted by seeing these unrealistic expectations of beauty. The result is a shocking statistic: only 7 percent of Filipinas think they are beautiful.
In this era of bespoke trends, personal blogs, and selfies, it would be quite logical to assume that Filipinas finally have a healthy sense of self—that they now acknowledge their own beauty and think of themselves as being truly beautiful. However, this recently uncovered reality suggests otherwise: