Dove Archives | Page 2 of 3 | Lifestyle.INQ

OCTOBER 27, 2022

Tag: Dove

It’s time to acknowledge the ways dads care

The way dads see their role as fathers is dramatically different from how these roles are portrayed. Three quarters of dads say they are responsible for their child’s emotional well-being, while only 20% of dads see this role reflected in media.[1] As a brand committed to portraying how real men care, Dove Men+Carereleased a new, touching short film that spotlights the expanding and often unrecognized ways dads care for their children. Entitled “Calls For Dad,” the film features real moments that children of all ages share with their fathers, most of which are regrettably absent from media depictions of dads today.

Read More »