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The secrets of a Filipino brand’s advertising success


McDonald’s and Jollibee have just simultaneously opened their trendy state-of-the-art stores on Commerce Avenue, approaching Ayala Alabang Village.

Posted: June 29th, 2014 in Columns,Featured Columns | Read More »

Hit your home runs


My nephew, Kyle Gozo, a young, classy art director, set up his own shop with a partner last year. He’s a Fil-American, the Tom Cruise kind who finished his Advertising course at Columbia University in Chicago.

Posted: March 3rd, 2013 in Columns,Sunday Lifestyle | Read More »

Credibility will get you everywhere


In 1968, Mr. John Gokongwei, 45 years younger and not yet a top Asian taipan but already a bullish food and beverage entrepreneur, made me feel 10-feet tall, without him even knowing it.

Posted: January 20th, 2013 in Columns,Featured Columns,Headlines,Sunday Lifestyle | Read More »