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When push comes to shove


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ria1

Being a jewelry designer and a newspaper columnist isn’t always easy for Mel Cuevas, with production schedules, sourcing for materials, marketing wares, deadlines and more stress-inducing matters.

Posted: April 4th, 2014 in Columns,Fashion and Beauty | Read More »

Giant swordfish, fresh (not frozen) pork, organic veggies and Echiré butter at Marketplace by Rustan’s

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Fever and chills, catarrh and other ills kept me in bed for most of the week

Posted: December 19th, 2013 in Food,Headlines | Read More »

How to make a pitch

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CHAMPION team for 2013

Much has been said about marketing and its importance in Friday’s undeniably consumerist world. Beyond being about advertising and going after the quick buck, marketing is essentially about exchanges and interactions between people, involving products, services and ideas.

Posted: November 29th, 2013 in 2BU | Read More »

Want edge in bedroom? Try white tea, for once

A hot cup of Ceylon tea is better known as being soothing and relaxing, but Sri Lanka is now marketing its most profitable export as a luxury boost for the libido.

Posted: May 13th, 2013 in Lifestyle Stories | Read More »

Hit your home runs


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My nephew, Kyle Gozo, a young, classy art director, set up his own shop with a partner last year. He’s a Fil-American, the Tom Cruise kind who finished his Advertising course at Columbia University in Chicago.

Posted: March 3rd, 2013 in Columns,Sunday Lifestyle | Read More »

Celebs, babies, beer: its Super Bowl ad time

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This undated screenshot provided by Axe shows the Super Bowl advertisement for Axe. Axe's 30-second ad in the third quarter of the game shows a woman in the ocean getting rescued by a sexy lifeguard, but going for an astronaut instead. It promotes Axe's new cologne "Apollo" and its contest to send someone on the first suborbital space tour in 2014. AP/AXE

Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores.

Posted: February 4th, 2013 in Lifestyle Stories | Read More »

Winning ideas

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t0330Y-brandstorm_feat2_1

How far can your ideas take you? This was the question broached to the six competing teams from the top universities in the country—University of the Philippines, Ateneo de Manila University and De La Salle University——at the L’Oréal Brandstorm National Finals gala night at the Enderun Colleges Atrium on March 8.

Posted: March 29th, 2012 in 2BU | Read More »

A new cultural consciousness?

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amadis_feat2_2-cms

MANILA, Philippines—“A new creative energy is emerging in culture and the arts,” intones Bong de la Torre, cultural worker, arts organizer, shaman, visual artist, and former staffer of Peta (Philippine Educational Theater Association). For him, it is taking the form of different artists, people from different organizations gravitating toward one another. “I think it basically [...]

Posted: May 23rd, 2011 in Arts and Books,Headlines,Lifestyle Stories | Read More »

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