By Krista Rodriguez
Much has been said about marketing and its importance in Friday’s undeniably consumerist world. Beyond being about advertising and going after the quick buck, marketing is essentially about exchanges and interactions between people, involving products, services and ideas.
A hot cup of Ceylon tea is better known as being soothing and relaxing, but Sri Lanka is now marketing its most profitable export as a luxury boost for the libido.
Gut FeelBy Minyong Ordoñez
My nephew, Kyle Gozo, a young, classy art director, set up his own shop with a partner last year. He’s a Fil-American, the Tom Cruise kind who finished his Advertising course at Columbia University in Chicago.
By Mae Anderson
Sex sells. Babies sell even more. And advertisers are hoping animals will make you laugh all the way to their stores.
By Yasha Barretto
How far can your ideas take you? This was the question broached to the six competing teams from the top universities in the country—University of the Philippines, Ateneo de Manila University and De La Salle University——at the L’Oréal Brandstorm National Finals gala night at the Enderun Colleges Atrium on March 8.
By Amadís Ma. Guerrero
MANILA, Philippines—“A new creative energy is emerging in culture and the arts,” intones Bong de la Torre, cultural worker, arts organizer, shaman, visual artist, and former staffer of Peta (Philippine Educational Theater Association). For him, it is taking the form of different artists, people from different organizations gravitating toward one another. “I think it basically [...]