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Mi time


Hugo Barra, international vice president of Chinese electronics company Xiaomi, is a man who sets geeky hearts aflutter. When we met with him for an interview, he was casually dressed in a black shirt and jeans. His only accessory was a black Swatch with a purple dial.

Posted: June 14th, 2014 in Headlines,Super | Read More »

Celebrate the man of the hour

PHILIPPINE cinema’s “big classic” John Lloyd Cruz wears the Swatch Big Classic

Traditionally, fathers provided for their families while mothers nurtured the children. In today’s modern world, role reversals are commonplace but one thing remains unchanged: whether stay-at-home or office-bound, fathers will always be the larger-than-life men who keep us safe from the dangers of the world.

Posted: June 13th, 2014 in Fashion and Beauty,Headlines | Read More »

Swatch tennis theme celebrates Roland Garros French Open 2014

SWATCH Lady Double Tour Backhand

To tennis fans around the world, springtime in Paris is synonymous with the spectacular battles on the red clay courts at the Roland Garros French Open.

Posted: May 30th, 2014 in Fashion and Beauty,Headlines | Read More »

It’s the best time for Mom


This Sunday, Mother’s Day, show your mom how much you value her by treating her like the royalty that she is.

Posted: May 9th, 2014 in Fashion and Beauty,Headlines | Read More »

Look closely

SWATCH ambassador John Lloyd Cruz sporting the Swatch Irony Chrono Daikanyama

Micropatterns are big this season. What used to be on ties now appears on everything from jeans and windbreakers to waistcoats, skirts and blouses.

Posted: April 6th, 2014 in Featured Gallery,Headlines,Photos & Videos,Sunday Lifestyle | Read More »