FIRST LIFE HAS LAUNCHED the We Care Fund project to raise funds for Create Responsive Infants by Sharing (Cribs) Foundation Inc.
Cribs provides temporary shelter and holistic residential care to abandoned and surrendered babies from 1 day old to 4 years old.
Financial planners and employees contributed a portion of their monthly income to this fund until First Life?s anniversary month in November.
The company organized a party for the kids of Cribs, dressing up the library with balloons and fairy-tale decor. The turnover ceremony of the fund will be witnessed by the kids of Cribs during First Life?s 50th anniversary on Nov. 11.
?It is a great privilege for our employees and financial planners to have helped several kids by giving part of their income to Cribs. This 50th year anniversary celebration is about our clients, employees and financial planners and just as important, the charity projects we support,? said Peter Coyiuto, president and CEO of First Life. ?Our people are proud to be part of this community project and this celebration is an ideal time to reinforce that.?
?Our core business is protecting families, ensuring that the family is financially provided for in the event something unexpected happens to the breadwinner. It is, therefore, especially touching to learn that many kids are abandoned every year because of poverty. Our hearts go out to them. I?m very happy to know that with the We Care Fund, many of these innocent kids will be provided with good nutrition with the help of Cribs Foundation,? Coyiuto said.
With 50 years of experience, First Life is one of the country?s leading providers of employee benefit products and services.
First Life has been recognized for reinvesting 100 percent of earnings in the Philippine economy, as it remains purely Filipino. It has branch offices all over the Philippines.
First Life has created partnerships with the world?s finest. In 1996, it was chosen to be the local pooling partner of Swiss Life Insurance and Pension Company, the world?s largest employee benefits network. A year after, it forged an international alliance with Dai-ichi Mutual Life Insurance Company of Japan.
