Chic, innovative beauty haven for women at SM Aura | Inquirer Lifestyle

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THE SM STORE Beauty Section was designed by French design firm Malherbe.

Chic, innovative beauty haven for women at SM Aura

SARAH Jessica Parker cuts the ribbon at The SM Store opening last May 16.

Shoppers at the SM Store of the upscale SM Aura Premier will be awed by the exciting mix of new and exclusive products at its Beauty Section.

 

The well-thought-out lighting, attention to merchandising and spectacular fragrance area designed by Malherbe Design has resulted in a chic and exclusive cosmetic floor, mixing innovative elements to create a shopping haven for women.

 

Malherbe is a prestigious French design firm with expertise in retail luxury design. Its prestigious clients include Dior Beauty, Estee Lauder, Porsche and Moët & Chandon.

 

“Retail is all a question of modernity and femininity,” says Malherbe Design. “Developing concepts for L’Occitane, Sephora and Dior Cosmetics, we have also put our expertise in the SM Beauty section.”

 

Elegant simplicity reigns in this retail space where unassuming muted tones meet with the occasional accent of eye-popping color, giving the spotlight to the prestigious brands in sleek metal shelves. The bronze and gold edgings shimmer in the carefully directed light.

 

The displays quietly slice through the rows of boxes and bottles, creating clean horizontal and vertical lines, giving the interiors a seamless look.

THE SM STORE Beauty Section was designed by French design firm Malherbe.

 

There’s also a lot of buzz about the exciting new brands in the Beauty Section. High-profile fragrance names like Bond, Creed, Guerlain, Micallef, Cartier and Valentino, as well as skincare lines like Lab Series, Clinique for Men, Dr. Jart and  Sebamed.

 

For an added splash of color, ladies will find an all-new Beauty Section-exclusive nail selection from Anny, BYS, Flormar, Essence, Deborah, Misslyn, Gosh and The Makeup Factory. And there’s a lot more from international and local brands.

 

The SM Store’s Beauty Section is at G/L, SM Aura Premier.