To celebrate Bratpack’s 15th anniversary, the store has enlisted one of its beloved signature brands to come up with a limited-edition backpack.
JanSport is a contemporary youth lifestyle brand widely known for its iconic silhouettes, premium-quality backpacks and travel gear.
The limited-edition JanSport x Bratpack backpack features the JanSport Right Pack made with high-quality suede and Cordura. The focal point of the backpack is its front pocket-embroidered design with Bratpack’s logo cleverly incorporated into the embroidery.
‘Seize the day’
“Seize the Day” is written on the pack to inspire its wearer, and the design also features a symbolic take on the phrase through the images of a bird, heart and brain. The artwork is inspired by young adults, and communicates the adventure, fun and discovery that await them in their journey through life.
The outcome of the collaboration is a one-of-a-kind backpack that offers functionality while conveying a zest for life and adventure through its design.
The limited edition JanSport x Bratpack bag is now available in Bratpack stores in Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand. It will also be available in Japan through the website https://www.rakuten.ne.jp/gold/bratpack/.