MANILA, Philippines—In this world, only kids rule.
KidZania, a family “edutainment” (education entertainment) facility is an interactive kid-sized city that is set to open in November 2014.
Currently being developed by the Fort Bonifacio Development Corporation in a 6,000-sqm property at the Bonifacio Global City in Taguig City, KidZania Manila is a first-of-its-kind indoor play center that allows children to freely explore a world their size and choose from more than 100 role-playing activities in different establishments sponsored by real brands.
Kids aged 4 to 14 can enjoy role-playing activities of different careers, as well as the inner-workings of a city and the concept of managing money.
“Each experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens,” KidZania said.
KidZania has 13 locations in 10 countries, aside from the 11 more locations being developed in different parts of the world.
Each KidZania location offers experiences that are relevant to a particular region, culture and geography by way of food, entertainment and professions.
In its facilities, KidZania uses real-world fun and learning to prepare kids to contribute and create a better world.
It exposes children to equal parts of entertainment and education, it said.
“There is a great market for KidZania in the Philippines because a huge part of the population is composed of kids and the country is enjoying a strong economy,” KidZaniaGlobal Chief Operating Officer Andres Fabre.
Fabre said they readily chose Manila as the next site for KidZania because Mexico and the Philippines are both family-centric and share cultural bonds as former Spanish colonies. “We also found a reliable partner in Play Innovations, our local franchise owner.”
Play Innovations, a subsidiary of ABS-CBN Corporation and headed by President and Chief Operating Officer Maricel Pangilinan-Arenas will operate the facility. KidZania incorporates real-world brands into every establishment.
Not only does this integrated sponsorship enrich the activity, it makes it more authentic for the kids. For sponsors, KidZania is an immersive brand experience, unmatched by any other entertainment property. For kids, KidZania nurtures creativity and inspires real-world exploration. Combined, KidZania makes learning fun.
According to Play Innovations Industry Partners director Cecille L. Mariño, “KidZania Manila sponsors will help bring real life to KidZania via branded content products, processes and technologies for the establishments inside the city.”
“These brands will be able to maximize the experiential marketing platform and will benefit from valuable, uninterrupted, one-on-one time during our role playing activities,” Mariño said.
Companies interested in being part of this unique child-empowerment concept may contact Miss Mariño at (02) 551-2395 or email at [email protected]. (advt)