MANILA, Philippines—To be a Sige Mom means to go to great lengths to make sure your child reaches their full potential through life-giving experiences. It means allowing them to learn about life without boundaries. Breeze empowers Sige Moms to do this by easing the difficulty of dirty laundry that often comes with the learning experiences of children.
Last August 17, 2,132 Sige Moms gathered together at the University of Makati to take part in breaking another Guinness World Record for the Philippines by simultaneously hand-washing a record-shattering 1,200 meter-long stretch of fabric, exceeding the current record, not once, not twice, but three times the magnitude.
Guinness World Record Adjudicator Kristy Bennet flew from London to oversee the record attempt and validate its success, with the help of 47 other independent witnesses. Aside from breaking the record, Breeze wanted to prove its superior product technology against other detergent brands combined. Simultaneous to the washing of the 1,200 meter cloth by Breeze, a smaller cloth stained with the same stain cocktail of grape juice, ink, and chocolate milk was washed with five other ordinary detergent brands.
“These stains were used because they are often the most difficult stains mom’s encounter when washing their children’s clothes.” shared Unilever Research and Development Manager, Amor Prieto. The same wash conditions were subjected to both cloths. However, 5x the powder was used for the smaller cloth and still, Breeze Activbleach’s revolutionary formulation was better at completely removing the stain.
However grand this project may have been for all those involved, Breeze aimed for something greater as it embodied the values of the Sige Mom by pushing the limits without fear or worry. To say that the Sige Mom’s just gathered for a World Record would be an understatement. Breeze executed this world record to highlight and give pride to our Sige Moms, heroes in their own right who silently and thanklessly do the laundry every single day for us. This is also a reminder to Sige Moms nationwide that anything is possible when you trust Breeze. Our Sige Moms have shown their children—by example—that there are no limits.
As the ultimate teacher at home and in life, Sige Moms know that lessons are best taught through action, example and experience. Mara Banson, Assistant Brand Manager of Breeze, shares the brand’s passion, “With Breeze, any and every Sige Mom can confidently encourage her child to explore and learn. If getting stains leads to discovery and learning then it’s time for moms to proudly say “Sige sa mantsa!”