Philippine Daily Inquirer / 02:48 AM August 30, 2013
Keds has launched the Brave Girls campaign to celebrate “girlhood.”
The campaign’s endorser is pop music teen superstar Taylor Swift, the seven-time Grammy-award winning singer-songwriter and style icon.
Keds makers said Swift is truly a Keds Brave Girl.
At 14, Taylor convinced her family to move to Nashville so she could pursue her musical career.
“I think the biggest risk I took in my life was convincing my family to move to Nashville,” she said. “I grew up in Pennsylvania and when I started singing and playing the guitar and writing my own songs, it was all I could think about. It was all I would talk about and so I decided that I wanted my family to move to Nashville so that I could try this. And I think that the fact that they eventually gave in and moved to Nashville and we moved our family across the country is the bravest thing I’ve ever been a part of”.
Keds users are to share their “Keds Brave Moment.”
They may upload their pictures with captions describing their Keds Brave Moment on Instagram and tag @kedph and #kedsbravemoment.
Four winners will be featured in a Keds photoshoot and article and will win a Keds shopping spree worth P10,000 each.
Keds is available in Robinson’s Magnolia, Complex Lifestyle Store in Eastwood Mall, Complex Lifestyle Store in Alabang Town Center, Complex Lifestyle Store in Glorietta 5, Complex Lifestyle Store in Shangri-la Mall, Complex Lifestyle Store in Ayala Center Cebu, Shoe Salon.