Looking good and feeling fine should be a daily thing—a philosophy at the core of Belgium-based brand Hedgren.
As the brand celebrates two decades of style, Hedgren hosted a two-day style event with the “Hedgren Style Fair” on Aug. 15-16 at Glorietta Activity Center, Palm Drive.
Coinciding with the Hedgren Style Campaign, the event featured different style stations, aptly called “Walk to Style.” The booths aimed to guide young working professionals in finding their own unique style and therefore enhance their image.
Teaching ladies surefire techniques to achieve that much-coveted glow were Lourd Ramos of Creations Salon, Makeup Factory, and Maquillage Professionel over at the Hair and Makeup station.
For those who wished to improve their skin benefited from the Skin and Nails station set up by Physiogel and Anny Nail Colors.
Meanwhile, fashion experts and stylists from Bloggers United gave useful tips for both men and women on how to look sharp and fashionably chic over at the Styling Station.
A Personality Development station was also set up under the lead of image and personality coach Denies Argarin, a member of the Association of Image Consultants International.
To cap off the exciting and highly anticipated style event, a fashion show was held on the last day to feature Hedgren’s Fall 2013 collection.
Showcased on the runway were Hedgren’s Anniversary bag, a spacious body bag perfect for day-to-day use or for traveling; Inner City and Inner City Printed sling bag for casual days; Hedgren Pure Canvas sling bag which goes well with just about anything; Hedgren Sporty Chic hand bag for busy days; and Hedgren Subway tote, a highly versatile bag meant either for the daily grind or for relaxed weekends.
The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Hedgren in the Philippines.
A brand of highly functional casual bags and travel gear, Hedgren traces its roots to Belgium, where it was created by renowned designer Xavier Kegels.
Kegels combined his pioneering spirit, his Swedish-Belgian roots and a passion for Japan in the creation of the Hedgren brand.
Hedgren is about following your heart and soul, about finding inspiration in the world around us, and molding that into innovative designs that combine functionality and aesthetics.
Visit www.hedgren.com or HedgrenPhilippines on Facebook; follow on Twitter @HedgrenPH.