Williams-Sonoma, Inc., has partnered with Stores Specialists, Inc. (SSI) to open Pottery Barn and Pottery Barn Kids, the first of its brands to debut in early 2014 on Bonifacio High Street.
The agreement with SSI includes development rights in the Philippines for all brands in the Williams-Sonoma, Inc. portfolio including Williams-Sonoma, PBteen and West Elm.
This was confirmed two days ago by Anthony “Anton” Tantoco Huang Jr., executive vice president of SSI, Rustan Marketing Corporation (RMK), and Rustan Marketing Specialists, Inc. (RMSI).
“Pottery Barn and Pottery Barn Kids will move into the corner space currently occupied by Gap and Muji at Bonifacio High Street. Gap and Muji will then transfer to a new building nearby,” Huang said.
In the past year, Williams-Sonoma, Inc. has made multiple announcements surrounding its global expansion strategy, including the expansion of its Middle East retail footprint with M.H. Alshaya Company, as well as new company-owned stores in Australia and the United Kingdom.
“We believe there is a significant opportunity to extend the reach of our brands globally,” said Laura Alber, president and chief executive officer of Williams-Sonoma, Inc.
“The Philippines is a natural market for us, with a strong, steadily growing economy and consumer interest in high-quality, stylish home products. We are pleased to partner with SSI, a company with demonstrated success developing well-known brands in the Philippines and a deep understanding of the local customer base.”
“We are delighted to have the opportunity to introduce the Williams-Sonoma, Inc. portfolio of brands to the Philippines,” Huang said. “More than ever, our customers are looking for unique, high-quality home products, and Williams-Sonoma Inc.’s family of brands exemplifies the innovative style, quality and service they expect.”