IN ADDRESSING the youth’s hunger for freedom and individuality, Globe Telecom Inc. comes out with a dynamic image for its improved broadband services, as it introduces the bold new faces behind Globe Tattoo.
Underscoring freedom of expression through one’s personal style and identity, Globe Tattoo takes on a brand new look and point of view, of “being marked for greatness.”
“We want to influence the youth to be unique, to be who they are,” Dong Ronquillo, head of the company’s broadband and landline marketing, told the Inquirer in an interview during the launch at Ronac Art Center on Ortigas Avenue, Greenhills.
“They don’t need to be rich, famous, or a celebrity. They can be great in their own way,” he stated.
Joining its roster of brand ambassadors, a mix of diverse personalities who represent today’s bold and unique youth in the fields of art, music, sports, and blogging, is Saab Magalona, tagged as the “style royalty princess.”
With her noticeable fashion sense, Magalona, who belongs to show biz royalty, is making a name for herself through fashion and blogging alongside acting.
In showcasing the latest enhancement of its brand, services, and technology, Globe took local celebrities, artists, bloggers, and the media on a tour of its array of products that bring superior Internet connectivity.
Among Globe Tattoo’s services that have grown over the last two years are the Tattoo Sticks, prepaid plug-in Internet connection with a speed of 2 megabytes per second (mbps).
Keeping friends close is easy with Globe Tattoo’s MyFi, plug-in Internet that can turn into a connection for up to five different gadgets in an instant.
Tattoo Supersticks takes what the MyFi offers, and juices it up with the fastest connection at up to 3 mbps. Postpaid subscribers get something extra out of the deal, with a monthly gift of 200 free texts.
For those who prioritize speed more than mobility, Globe offers a variety of Internet plans.
At just P795 a month, Globe Tattoo Wimax, which runs at 1 mbps, makes it easy to connect into the Internet.
With up to 3 mbps speed, Globe Tattoo DSL makes downloading and gaming a breeze. A newest addition to the pack, available for the Makati CBD and selected The Fort areas, Globe Tattoo Torque brags about its super speed that can rev up to 100 mbps.
Other brand ambassadors who graced the affair were Alodia Gosiengfiao, a new age artist who expresses herself through cosplay; Sarah Gaugler, a tattoo artist who is making a mark with needles, inking a steady stream of patrons; and Rico Mossesgeld, whose love for the written word and fascination with technology combined gave rise to his blog site.
Previously introduced endorsers were Rio de la Cruz, a runner and running coach to the stars, whose life has been a race from rags to riches; and General Luna, a group of girls (Alex Montemayor, Audry Dionisio, Bea Lao, Caren Mangaran, and Nicole Asensio), who literally rock the music scene.
Cosplayers were an added attraction to the event, along with the large doodle board where visitors, artists, and celebrities expressed themselves and what was on their minds.