MANILA, Philippines – KidZania, the global leader in children’s edutainment, has made it to CNN’s Top 10 Best Franchises for Travelers list, joining the ranks of other leading global brands such as 7-Eleven, McDonald’s, Starbucks, KFC and Dunkin’ Donuts.
The CNN Travel staff said “seeing kids freak out about their paycheck” is what they love about KidZania, a first-of-its-kind indoor play city and edutainment center that allows children aged 3 to 14 to play and learn about different careers, the inner-workings of a city, and the concept of managing money through KidZos, a currency they can use to purchase goods and services.
“We are very proud and honored that CNN has named KidZania as one of the brands most recognized and trusted by travelers from all around the world,” said Maricel Pangilinan-Arenas, President and CEO of Play Innovations Inc. “We’re very excited for our kababayans to experience this globally known brand when we launch next year.”
At the Bonifacio Global City in Taguig, construction is underway to build KidZania Manila, a PhP1 billion kid-sized city which is expected to cater to more than 600,000 visitors annually when it opens in November 2014.
At KidZania, children can freely explore a world their size and choose from over 100 role-playing activities in different establishments through hyper-real role-play.
To do this, KidZania incorporates real-world brands and partners with businesses to bring to life a hyper-real metropolis. Paying incredible attention to detail–from paved roads, storefronts, kid-sized buses and cars, the edutainment center provides children with an authentic experience that is interactive, immersive, and memorable.
For details on how to be a part of this unique child-empowerment concept as a partner of KidZania Manila, please contact Play Innovations’ Industry Partners Director Cecille Mariño at (02) 551-2395 or email at [email protected].
About KidZania
KidZania is an interactive play city for kids combining inspiration, fun and learning through realistic role play for children 3-14 years old. Kids independently explore a kid-sized city with over 100 role playing activities. Each hyper real experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens. With 15 locations in 12 countries and expanding into markets such as Chicago, London, Paris and Singapore, KidZania is one of the most inventive and fastest growing kid’s edutainment concepts in the world.
KidZania Inc., headquartered in Mexico, was founded in 1997, opened its first park in 1999, and is privately held. For more information about KidZania, visit KidZania.com, follow us at Facebook.com/KidZaniaOfficial, or on Twitter @KidZania.
KidZania Manila is locally franchised by Play Innovations Inc., and is set to open at the Bonifacio Global City in Taguig on November 2014. Learn more at www.kidzania.com (advt)
