A homegrown brand of Terry SA Inc. (TSA), the same company that introduced brands such as Havaianas and Bensimon in the Philippines, Thread 365 focuses on the market for reliable, well-made classic clothing amid an influx of international fast-fashion brands.
The brand is designed to endure seasons and trends.
Thread 365 kick-started its launch with a Photo Project, where it handpicked 38 key influencers to do a shoot with Sara Black. The individuals were chosen for what they embody: distinct personality, making waves in one’s field (be it music, fashion, sports or even environmental activism).
Since the brand stands for versatility and authenticity, these personalities were tasked to take a Thread 365 tee and wear it in the way they felt most comfortable—proving that the perfect tee is made for everyone.
To launch the brand in the Filipino market, Thread 365 invited guests to “Enter the Threadmill Doors” last Oct. 8 at the TSA Showroom. The event gave guests an insider look at the
process of creating Thread 365’s top quality basics, and a chance to view the portraits from the Photo Project with Sara Black.
Even media guests were able to create their own Thread 365 look, applying their personal style to the essential pieces of Thread 365.
Thread 365 is available online at www.thread365.com and Aura Athletica Power Plant Mall and Bonifacio High Street.