The Armani woman says ‘yes’ with new scent

CATE Blanchett for Sì Woman

“SÌ IS MY tribute to modern femininity, an irresistible combination of grace, strength and independent spirit,” says Giorgio Armani of his new fragrance.

 

The Giorgio Armani woman is the very essence of chic Italian style, powerful and distinguished, says the designer.

 

Like Cate Blanchett, who is, like the perfume she embodies, is chic, sultry, intense and soft at the same time.

 

Sì’s olfactory signature is rhythmic, elegant and unique. It combines an inflection of three accords: cassis nectar, modern chypre and light musky wood.

 

The product of a special extraction, the cassis, like forbidden fruit, maintains all the full-bodied aspects of a dark fruit.

 

The innovative cassis is enriched with two types of enveloping, sensual vanilla: one absolutely natural in its animal side, and the other, a jungle essence for an addictive and bewitching

GIORGIO Armani Sì Woman

sensation.

 

Rose de Mai, enhanced by notes of freesia, blends with elegance to bring forth a  touch of patchouli. A note of blondamber wood, intense orcanox, reveals a sensual and warm scent and

marks the fragrance with exceptional subtlety.

 

Like a garment free of all non-essentials, the Armani style consists of adding nothing but refinement to attain an extreme and authentic sophistication.  This same compelling spirit underlines the timeless and refined design of the Sì bottle.

 

The Sì bottle meanwhile, plays on the duality of strength and lightness. Transparency, deep black density and nude rose are combined in perfect harmony. Two golden rings at the base of the cap and bottle seal in the power of this premium fragrance.

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