When it comes to cosmetics and fragrances, most women know what they want and where to get it. For decades now, Rustan’s has been a one-stop shop, offering fine beauty products from around the world.
“Sixty years ago, when my mother (Glecy Tantoco) put up Rustan’s, she envisioned a cosmetics floor that would not leave customers wanting. She knew that this could happen only with the right selection of brands and products that met their discerning tastes,” says Rustan’s president Zenaida Tantoco.
“The Rustan’s we enjoy now, which carries the most exciting skincare, makeup and fragrance brands available in the world, is her vision fulfilled. We carry on that legacy by making sure our people, our services, our counters mirror the global products we offer.”
Knowing that the science of serving its customers doesn’t stop at the variety of brands it has on its shelves, Rustan’s Makati aims to raise the bar to give its customers the best global shopping experience. Its flagship store, Rustan’s Makati, now has new makeup and fragrance counters that are especially zoned to give customers a new sense of ease.
Designed by international firm Callison, the Cosmetics, Perfumery & Toiletries (C, P & T) floor, where its luxury fragrance and makeup brands are on display, is given a fresher, more spacious layout.
Circular fragrance counters are strategically laid out, announcing the brands available. A beauty launch pad was also created for events and activities to introduce the latest products.
Flanking fragrances are the luxury makeup brands with thoughtful space provisions for each customer to experience privacy while shopping.
“Space is the new luxury and by creating free-flowing spaces, we made the Rustan’s shopping experience more special,” says marketing communications manager for cosmetics, perfumery and toiletries Sevrine Miailhe.
On its counters are brands exclusive to Rustan’s such as Chanel, Clarins, La Prairie, Estée Lauder, Clinique, La Mer, Sisley and Lancôme. Its stand-alone boutiques offer top niche brands such as Nars, Laura Mercier, Diptyque, Annick Goutal and Acca Kappa. All have personal beauty consultants to lend their expertise to the customers.
A unique service of the stores is its regular makeup classes conducted by international makeup artists. “Experts from our top brands like Nars, Laura Mercier, Mac, Bobbi Brown travel to the Philippines exclusively for Rustan’s,” says Miailhe.
Complementing Rustan’s C, P & T counter facelifts are their regular head-to-toe health, beauty and skincare services on the fifth floor. Trusted names such as Clarins, Murad and Dermalogica offer spa and professional skin treatments and high-end salon Emphasis specialized services catering to all. Located at the Grand Mall are the new OPI and Lippmann Nail bars.
“For Rustan’s, it’s not just about bringing in the best and the trendiest beauty labels anymore but giving our customers a unique shopping experience that is at par with high-end department stores abroad. When they visit our new counters, they will know what we mean,” says Miailhe.
