Philippine Daily Inquirer / 06:15 AM February 14, 2014
The British Embassy Manila and its partners are celebrating British Fashion Month until March 9, with a roving exhibition of famous high-street fashion brands from the United Kingdom.
British Fashion Month is part of “This is GREAT Britain,” a five-month celebration of the best of British business and culture.
The Embassy has partnered with SM Supermalls and British clothing brands Marks and Spencer, Lee Cooper, River Island, Speedo, TM Lewin, Warehouse and Clarks to showcase the best of UK fashion in exhibits at the following venues: SM Aura Premier, Feb. 10-14; SM Mall of Asia, Feb. 19-23; SM Megamall, Feb. 26-March 2; and SM North Edsa, March 5-9. The participating brands are offering special promotions to shoppers on these dates. An online contest will also give the public a chance to win prizes.
The UK has long been one of the fashion capitals of the world. The birthplace of many fashion trends, London remains a source of inspiration among local and international designers. These days, Filipinos can easily immerse themselves in London fashion, with the sheer number of British labels available in the Philippines.
“The UK has long been a playground for designers to unleash their imagination, inspiring others with their creations and defining iconic periods,” notes British Ambassador Asif Anwar Ahmad. “From mod to punk, from High Street to high fashion, from office to everyday casual wear, British fashion has been adopted and adapted throughout the world. Shopping is a national passion in the Philippines and I am happy to see British brands doing well here.”
During the British Fashion Month, the participating brands will offer gifts and discounts at the respective SM malls where the exhibits are held. Marks and Spencer, for instance, will give away P500 vouchers for every P5,000 purchase, while Lee Cooper will give out P100 for every P1,000 purchase of a regular-priced item. Speedo will give away premium gift items with purchase, while Warehouse will offer 20-percent discount for every P3,500 purchase.
Popular British fashion brands available in the Philippines also include Topshop, Debenhams, Dorothy Perkins, Burberry, Paul Smith, Fred Perry, Fit Flop, Butterfly Twist, Superdry, Miss Selfridge, Hackett, Dunhill, Mothercare, among many others.
“This is GREAT Britain” will culminate in a three-day “Great British Festival” at Bonifacio High Street in March.
Visit the British Embassy Manila Facebook page and Twitter account (@ukinphilippines), or contact the GREAT Events Team at [email protected] for more info.