Uniqlo, the global clothing retailer, will showcase the arrival of its Spring 2014 collection with an ad campaign featuring actress Dakota Fanning and British singer-songwriter Tom Odell.
For Spring 2014, Uniqlo has created pieces made from soft, comfortable fabrics designed to effortlessly complement those who wear them and to promote comfort and individual style. A focus of the collection is premium natural fabrics of linen and Supima Cotton, which bring a desirable combination of function and elegance.
The collection will also feature Uniqlo’s core basics such as AIRism innerwear, polo shirts and denim.
Focused on the color indigo, Uniqlo has clothed Tom and Dakota in its items featuring this classic tone, particularly its denim and linen lines.
“Uniqlo is proud to partner with these young and talented artists for our Spring 2014 collection advertising campaign,” said Larry Meyer, CEO of Uniqlo USA and Fast Retailing Group senior vice president. “We are very happy Dakota and Tom will showcase our newest lines all across the world.”
Fanning, at age 19, has already starred in more than 25 films, notably “I Am Sam,” “Man On Fire,” “War of the Worlds,” “The Twilight Saga,” “The Secret Life of Bees” and “The Runaways.” She is the youngest actor to have been nominated for a Screen Actors Guild Award. She will next be seen in the upcoming “Night Moves” and “Franny.” Last year, Dakota started her partnership with the United Nations as an ambassador for the Ending Hunger campaign.
Odell, 22, won the Brits Critics’ Choice Award in 2013. His debut album “Long Way Down” subsequently went to No. 1 in the UK and the Top 10 across Europe.
Over the last year, he toured extensively across the world, from the US to Australia, selling over a million records in the process. He has just been nominated for two Brit awards for Best Male and Best Newcomer. Tom is currently on tour in arenas across the US with longtime hero Billy Joel, before setting out for his largest headline tour of the UK and Europe.
