AUSTRALIAN blogger Alexandra Spencer for Spain’s Bershka Autumn- Winter 2013 collection
The new shopping destination in town
Philippine Daily Inquirer / 02:14 AM March 14, 2014
Since it opened last January, the Mega Fashion Hall at SM Megamall is emerging as a premier shopping and lifestyle destination.
As its name suggests, there’s a lot of fashion excitement in this new wing, and as more and more stores open, the buzz can only get louder.
What’s trending at the new Mega Fashion Hall? It is home to the flagship stores of some of the world’s most popular fashion brands.
Denmark’s Vero Moda has opened its first store in the Philippines here, as has US skincare brand Philosophy. European fashion brands such as Spain’s Bershka, Italy’s Ellesse and Belgium’s Hedgren bring continental chic, while one can find classic timepieces from TW Steel from the Netherlands, and Victorinox and Wenger from Switzerland.
It’s also a great place to shop for UK brands like River Island’s great going-out looks, amazing denim and fabulous shoes and bags; Superdry’s Japanese graphics and vintage Americana infused with British tailoring; Warehouse’s trendy clothes and accessories; and Dune London’s footwear and accessories.
Asian brands are likewise represented: there is the flagship store of Japan’s Uniqlo, and G2000 and Giordano boutiques from Hong Kong. An American classic, Calvin Klein Jeans
highlights casual dressing for all ages.
Swedish retailer H&M will be opening its first store in the Philippines at the Mega Fashion Hall in the middle of the year, as will Spain’s Pull & Bear, Zara and Uno de 50; LA-based Joe’s Jeans; London’s Savile Row and Burton, and French shoe brand Nao de Brasil.
The global fashion brands at the Mega Fashion Hall are just some of the many exciting finds at SM Megamall.