MANILA, Philippines—Starting with just SM Cinema under West Avenue Theatres Corporation, also known as “WATC,” it has grown to 267 cinemas in 47 SM Supermalls nationwide. Due to the success of WATC, the company broadens its services from SM Cinema as its sole marquee to carrying 12 major brands in a span of five years.
With the success of the company under the leadership of Hans Sy Sr., founder of SM, and management of Edgar C. Tejerero, president of SM Lifestyle Entertainment Incorporated, WATC could not hold true to its name as a sole corporation for cinemas anymore. Thus the rebirth of the corporation from WATC to SM Lifestyle Entertainment Incorporated: A 360 degree access to the best in lifestyle and entertainment services that the world can offer. It is an integrated world of services that redefines “convenience” not as a privilege but an amenity.
SM Lifestyle Entertainment Incorporated or SMLEI is now the educational, sports, and recreational arm of SM Prime Holdings Inc. that offers the best in movies, events, leisure and technology. SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.
“At SM Lifestyle Entertainment Incorporated, our mission is to make our entertainment and food brands the first choice among all Filipinos because of the great experience and value for money that we provide through our empowered managers and motivated co-workers. Our world-class recreational facilities, products and services aim to provide Filipinos more venues to create wonderful memories with their families, friends and loved ones,” says Edgar C. Tejerero, President.
SM Lifestyle Entertainment Inc. is dedicated to its 12 major brands that caters to all Filipinos and would encourage a lifestyle of entertainment, leisure, and enjoyment.
SM Cinema – The pioneer brand of SM Lifestyle Entertainment Inc, SM Cinema began in 1986 as SM’s household brand for movie watching. Now with almost 267 fully digitized theatres in 47 branches nationwide, and three big brands under its name, SM Cinema is the country’s leader in movie entertainment.
IMAX – Under the SM Cinema Chain, the IMAX is an international franchise famous for its state-of-the-art projection system; surround sound system, and .crystal-clear lifelike images that appear so real, it is like you were actually there.
Director’s Club Cinema – Dubbed as the intimate and deluxe choice for movie watching,Director’s Club Cinema offers the best in comfort and style as it offers plush leather seats, butler service, and a menu created just for the theatre’s guests. With four branches around the metro, and expanding to other regions in the Philippines, the Director’s Club Cinema is open to all movie lovers who prefer the high-end cinema choice.
WM Cinemas – A recent acquire of SM Lifestyle Entertainment Incorporated, WM Cinemas operates in six branches in Luzon, equipped with fully digitized screens and projectors that render clarity to both image and sound. Under SM Cinema, WM Cinemas is now fully renovated with upgraded facilities operating under the largest cinema exhibitor in the Philippines, SM Cinema.
Snack Time – The sole food concession unit of SM Lifestyle Entertainment Inc., Snack Time caters to SM Cinema, Mall of Asia Arena, SM Science Center, SM Bowling Center, SM Skating Rink, and WM Cinemas. Snack Time offers a wide variety of food, from snacks such as popcorn, burgers, sandwiches, corndogs, drinks and candies to healthy gourmet meals fit for formal parties, Snack Time is one of the biggest food operators in the entertainment and lifestyle business. Snack Time also caters to events, and is the merchandise arm of SMLEI.
SM Tickets – SM Tickets is the box office and customer care center of SMLEI. SM Tickets is the only Ticket Center available nationwide servicing house brands such as Mall of Asia Arena and SM Cinema, SM Tickets has branched out to other events venues, entertainment parks, holiday destinations, concerts, galleries, zoos, hotels, and even airlines.
ePlus Tap To Pay – As an introduction into cashless consumption, ePLUS Tap to Pay provides not only discounts and freebies to its members, but convenience to travelers, shoppers, movie lovers, and event goers. With one tap of a card, members can enjoy perks in various restaurants, shops, theatres, and concerts. ePLUS is the card of the century.
ePlus Digital – Originally created to service digital sites for SM Cinema and ePLUS, ePLUS Digital formed into a web service brand catering to social media, e-commerce, mobile marketing, web development and other related areas. ePLUS Digital will be expanding into other venues and markets online.
Mall of Asia Arena – Known as the architectural “eyecon,” the Mall of Asia Arena is the venue for international sports and entertainment. Patterned after the centers abroad, the Mall of Asia Arena is the only stadium in the Philippines that has a floor dedicated to the Corporate Suites. Concert House to Lady Gaga, Nicki Minaj, J.Lo, Aerosmith, Bruno Mars, Taylor Swift and the like, as well as sports center to One FC and the NBA, the Mall of Asia Arena is not only a local stadium for international acts but also a tourist destination.
SM Science Center – The SM Science Center, formerly known the Science Discovery Center, has just recently been acquired by SM Lifestyle Entertainment Incorporated. Boasting of its planetarium with the Digistar 5 system (the world’s most advanced full dome digital theatre system), the SM Science Center provides an advance educational experience for children and adults alike. In the coming months, the SM Science Center will be launched with its new exhibits, galleries, and systems to better serve its guests. Branches of SM Science Center are Mall of Asia Science Center and SM Lanang Science Center.
SM Bowling Center – Recently positioned under SM Lifestyle Entertainment Inc., and with World Champion CJ Suarez managing the SM Bowling Center Division, it boasts of state-of-the-art and fully-automated bowling facilities, modern billiard areas, extreme games and arcade stations, and a snack bar that caters to each guests cravings. The SM Bowling Center is truly a one-stop-entertainment hub that offers the total fun and recreational experience for the Filipino family and barkada.
SM Skating Rink – Starting as a leisure rink built by the inspired Henry Sy Sr., insert position, whose interest was piqued by the grace and class of figure skating, the SM Skating Rink is the only ice skating rink in the entire country. Aside from being a venue for events and leisurely skating, the SM Skating Rink also provides lessons for Figure Skating, Ice Hockey, and other sports on ice. Proving right of Henry Sy Sr.’s vision of a tropical country excelling in a winter-based sport, the SM Skating Rink has been home to world class figure skaters, such as Michael Martinez, who internationally compete in prestigious competitions such as the World Junior and Senior Championships, and the latest Olympics in Sochi. This year, the SM Skating Rink will introduce more sports and activities to learn on the ice, and events that will cater to the existing and new winter-based sports.
With its enhancements and steadfast vision, SM Lifestyle Entertainment Incorporated will be the leader in innovation, technology, and creativity purposed to enhance a lifestyle created for Filipinos.
SM Lifestyle Entertainment Incorporated or SMLEI is the educational, sports, and recreational arm of SM Prime Holdings Inc. that offers the best in movies, events, leisure and technology. Starting with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company grew into 12 major brands in just a short span of five years. Currently tucked under its belt are brands such as Director’s Club Cinema, IMAX Theatre, WM Cinemas, SM Skating Rink, SM Bowling Center, SM Science Center, Snack Time, ePLUS and SM Tickets. SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle. (advt)