Women’s personal-care brand Perfect Pads formally introduced its latest endorser, Jasmine Curtis-Smith, at a grand launch that had guests walking down a plum-colored carpet instead of the usual red, palangga.
The venue, Wack Wack Golf and Country Club in Mandaluyong City, looked like a princess’ room, draped in long satin sheets and ornamented with a floral arrangement by Via Mare’s Glenda Barretto, dahlings.
The event also unveiled Perfect Pads’ new packaging, in line with its mother company Quanta Paper Corporation’s (QPC) effort to “consistently innovate and keep up with the changing market trends.”
Perfect Pads’ beauteous brand manager Beverly Cardiño said: “Today we are celebrating Perfect Pads’ commitment in giving its patrons unmatched comfort and superior feminine pad experience because, as we put it in QPC, ‘being good isn’t enough, it has to be perfect!’”
For his part, the 6’2”-tall charmer, QPC president and GM Steven Leung, noted: “Our production process follows the world’s highest standards which assure our brand’s superior quality, with nature conservation as our primary consideration.”
Steven’s gorgeous wife and QPC administration director, Agatha Leung, showed up in a chic blue Venus-strap lace gown with matching pearls.
Perfect Pads is likewise doing an advocacy project, in partnership with the Department of Education, to reach out to the female teen student population of schools around town. It aims to develop the female teenager’s personality, well-being and hygiene with Perfect Pads’ new packaging made of foil, “which provides full protection from light and liquid to ensure the preservation of the sanitary pads’ premium quality,” explained Agatha.
On why she chose to endorse Perfect Pads, Jasmine, wearing an immaculate white dress with four-inch-high Christian Louboutin heels, said: “I do not want to just recommend a product for the sake of recommending it. I’ve got to have trust and confidence in the brand…”
The perfect end was the awarding of the company’s top distributors from all over the archipelago. And the most thrilling prizes, dahlings, were all-expenses-paid travel packages to Europe!
Business leaders’ forum
After the très successful World Economic Forum on East Asia, during which traffic in our town became a total mess, came advisory and research consultancy firm Stratbase’s celebration of its 10th anniversary at the Manila Polo Club.
The event also marked the launch of the Stratbase Thought Leaders Forum—in which business leaders’ discussions on Philippine development issues served as an economic think tank, inspired by the work and achievements of former Stratbase chair and current Foreign Affairs Secretary Albert del Rosario, no less.
It is envisioned to be “The Forum” for the country’s most powerful and influential leaders, to share ideas and explore how to positively respond to critical issues affecting the country’s development toward becoming a prosperous nation.
The gathering, whose theme was “Transforming Philippine Business and Investments toward Asean Integration,” featured keynote speakers Ernest Z. Bower, president and CEO of top consulting firm Bower Group Asia and concurrently the senior adviser and Sumitro chair for Southeast Asia Studies and co-director of the Pacific Partners Initiative at the Center for Strategic and International Studies (CSIS), and Manuel V. Pangilinan, chair of Metro Pacific Investments Corp., Philippine Long Distance Telephone Company, Smart Communications, and Philex Mining.
“Even before the Asean integration happens, Philippine businesses must learn to compete with the rest of Asean without the benefit of protectionist policies from the government,” said Pangilinan. “But certain things are clear: economies of scale, which means big business, greater competitive strength, and a Silicon Valley culture, are all imperatives when this integration might happen.”
Noting the importance and alliance of the Philippines and the US in the Asean integration, Bower said: “The two partners need the vision to understand that economic engagement is the foundation of a sustainable security partnership.”
The event was attended by various heads of multinational conglomerates, academics, civil society groups, the diplomatic corps, government leaders, and some of Stratbase’s highly respected directors such as Nono Ibazeta, OV Espiritu, Fritz Server and Spanky Perez.
Founded in 2004, Stratbase customizes its service to suit political management, investment advising, public advocacy and strategic research.
Call Thought Leaders Forum at 8921754, 7257891, 0917-5376320; visit stratbase.com.ph