Shokubutsu Hana, a beauty brand that believes in the restorative powers of nature, joins the advocacy to help bring the Pasig River back to life with an ad that does more than just send a message. A water-cleaning billboard was created—the first of its kind.
Its design and words make use of Vetiver, a plant capable of absorbing wastewater. It is a billboard made of nature, powered by nature, created to preserve nature.
With the help of the Pasig River Rehabilitation Commission and Vetiver Farms, the billboard was constructed and placed on Estero de San Miguel in Manila. Its unique placement enables it to speak directly to passers-by right when they look at the waterway.
The brand, along with advertising agency TBWA\Santiago Mangada Puno, is working on more water-cleaning billboards to be put up across other sections of the river to help in its rehabilitation.