To get teens on the habit of wearing fragrance early on, Bench is relaunching its “I-Series” line. It has a new set of words for fun and passion to match the vibrance and individuality of today’s youth. I Choose, I Rock, I Sport and I Desire are the four scents in the Bench I-Series Body Spray collection for the young ones.
Teens on their way to discovering their identities are Zoren and Carmina Villaroel-Legaspi’s fraternal twins Mavy and Cassy, for the I-Series Body Spray. (They were endorsers of Baby Bench colognes a few years back.)
Available in four unisex variants, Bench’s I-Series Body Spray collection is all about choosing what you know best suits you, your personality and your lifestyle. The variants are I Choose (Woody Citrus), I Desire (Floral Fruity), I Rock (Aromatic Fougere) and I Sport (Green Woody).
Mavy, who loves to play basketball, talks about the early habit of using fragrance—“It’s to show good hygiene. It would also help you feel more confident.” On or off court, he wears I Sport (Green Woody) or I Rock (Aromatic Fougere).
I Desire (Floral Fruity) and I Choose (Woody Citrus) are for sweet and sassy girls like Cassy. An occasional spritz will ensure that all-day freshness; so after Cassy’s tiring volleyball games, she freshens up with a Bench I-Series Body Spray. “Using a perfume at a young age can help give you a fresh-smelling boost; it is also about staying hygienic. And you can keep a positive energy flowing.”
At only P120 for a bottle of 100ml scent, this Bench line suits the teen budget.
Available at all Bench, Herbench, Superbench, Bench Body and Bench to Go stores nationwide.