It was a real treat for Dr. Martens and Deap Vally fans in Singapore. If they wanted to watch the rock duo’s show, all they had to do was drop by Dr. Martens’ store at Wheelock Place to pick up their free tickets, no purchase required. “This is a way for us to give back to consumers. They are the ones who really support the brand and buy products. These are the little things that we could do,” said Andy Chua, marketing executive at Dr. Martens Singapore.
This isn’t the first time the brand has staged a free concert for fans. Last year, they brought in The Heartbreaks from the United Kingdom to perform at Zouk. The only thing fans had to do to get into the show was arrive at the venue wearing a pair of Dr. Martens. “We hope we can do this every year,” said Andy.
This year, they chose to bring in Deap Vally. Andy said, “The Deap Vally girls are really fun. We look for individuals who really stand for themselves in terms of the kind of music they make, the way they dress, the image they portray. They don’t really care much about what other people think of them. They represent themselves. There’s a very strong message that they put across. They stand for something.”
On Aug. 22, Julie Edwards and Lindsey Troy took the stage at Beep Studios. “This is a dream come true,” Lindsey said to the cheering crowd.
Just how loud can two girls get? With Deap Vally, the answer is very. These girls can rock.
Deap Vally was an explosion of lace, sparkle, ripped tights, bare feet, heavy beats and guitar riffs. Lindsey has some killer pipes and Julie is a fireball on the drums. They sound even better live—gritty, raw and undeniably sexy.
The played a mix of singles from their debut album “Sistrionix” (Baby I Call Hell, End Of The World, Walk of Shame, Gonna Make My Own Money are our favorites) and new songs including one that they wrote with Nick Zinner of Yeah Yeah Yeahs.
“You guys are f*cking awesome,” Julie told the captivated crowd.
Here in the Philippines, Dr. Martens and music are also a perfect match. On Sept. 6, Razorback will be performing at Dr. Martens Two Parkade (30th St. corner 7th St. Bonifacio Global City, Taguig) at 7 p.m. The show, presented by Dr. Martens Philippines, is part of the brand’s #StandForSomething campaign. Entrance is free.