MANILA, Philippines – World class beauty queens join the world’s favorite ice cream chain. Dairy Queen Philippines announces their first-ever celebrity endorsers and their image models for their “Fun Everydairy” campaign: Bb. Pilipinas Supranational 2014 Yvethe Santiago, Bb. Pilipinas International Bianca Guidotti and Miss Universe Philippines 2014 Mary Jean Lastimosa.
A campaign like no other, Fun Everydairy showcases Dairy Queen as a fun dessert with a dynamic variety that can be enjoyed every day. This will be brought to life by the equally fun and exciting Bb. Pilipinas 2014 queens in a nationwide media campaign. The campaign will showcase Yvethe, Bianca and MJ behind their crown and sash and will present the beauty queens’ everyday personalities. Dairy Queen believes in spreading fun and is a company that puts giving back to the community to heart. And with the Binibinis on board, Dairy Queen will be rolling out a unique CSR program.
Making the Fun Everydairy campaign even more exciting is the launch of the coolest new DQ of the month–DQ Blizzard Explosion! The Bb. Pilipinas 2014 Queens will be endorsing the new dessert, which features DQs signature creamy vanilla ice cream topped with chocolate and strawberry flavors and generously blended with Pop Rocks that explode in your mouth.
“We are very excited to welcome Yvethe, Bianca and MJ to the DQ family. Like Dairy Queen, Bb. Pilipinas Queens are fun, exciting, vibrant and unique and we couldn’t think of anyone more fitting to be our endorser. With the beauty queens on board, Dairy Queen fans can expect even more fun and surprises in the coming days,” shared Lorent Adrias, Marketing Manager, Dairy Queen Philippines
For more information on Fun EveryDairy and Dairy Queen, visit www.dairyqueen.com.ph or like Dairy Queen on Facebook and follow them on Twitter. (advt)