t0910sm-kultura_3 — KULTURA has the widest assortment of classic and modern Filipiniana. The store’s new design has multiple textures that add charm and character to the store.

The redefined look of Kultura Filipino store at SM Makati has strengthened its DNA as a source of everything uniquely Filipino.

The 1,200 sqm store’s modern interiors and special lighting capture the philosophy behind Kultura’s merchandise. A mix of metal and wood in earth tones is used judiciously.

“We wanted a warm, friendly, approachable ambiance,” says Kultura’s architect and light director Mark Wilson.

The lighting directs the eye to the merchandise—Fashion, Home, Souvenir, Crafts for a Cause, and Delicacies.

“Kultura’s new design elements revolve around lighting, primarily the low-wattage LED for accenting the merchandising,” Wilson said.

t0910sm-kultura_2 — FASHION bags and accessories elegantly made in natural products from Kultura, which is where traditional materials and contemporary fashion merge to create a modern Filipino look

“Our design theme was one of ‘focal glow’ or creating pools of light around tables, or groupings of merchandise,” he added, “unlike in the past, when Kultura stores were lit uniformly.”

Tinted photos

Sepia-toned retro photography of indigenous people is used. Wall sconces in the shape of turtles decorate the wall by the aisle.

Kultura remains true to form in combining Filipino ingenuity with world-class materials and artisanal designs.

t0910sm-kultura_7 — WOODEN wonders from carved candle holders to wood-burned bowls from Kultura

There are handcrafted carabao horn fashion accessories, modern-ethnic beaded necklaces, and Tikog tote bags, as well as tropical-themed accessories for the home.

Merchandise of varying materials, textures and colors are displayed to give shoppers an idea of how the merchandise will look in their own homes.

As the store evolves with its new look and improved merchandise, Kultura maintains its in-store services like foreign exchange, shopping assistance and gift-wrapping.

The Kultura Filipino store is at the 2/F of SM Makati.