The redefined look of Kultura Filipino store at SM Makati has strengthened its DNA as a source of everything uniquely Filipino.
The 1,200 sqm store’s modern interiors and special lighting capture the philosophy behind Kultura’s merchandise. A mix of metal and wood in earth tones is used judiciously.
“We wanted a warm, friendly, approachable ambiance,” says Kultura’s architect and light director Mark Wilson.
The lighting directs the eye to the merchandise—Fashion, Home, Souvenir, Crafts for a Cause, and Delicacies.
“Kultura’s new design elements revolve around lighting, primarily the low-wattage LED for accenting the merchandising,” Wilson said.
“Our design theme was one of ‘focal glow’ or creating pools of light around tables, or groupings of merchandise,” he added, “unlike in the past, when Kultura stores were lit uniformly.”
Tinted photos
Sepia-toned retro photography of indigenous people is used. Wall sconces in the shape of turtles decorate the wall by the aisle.
Kultura remains true to form in combining Filipino ingenuity with world-class materials and artisanal designs.
There are handcrafted carabao horn fashion accessories, modern-ethnic beaded necklaces, and Tikog tote bags, as well as tropical-themed accessories for the home.
Merchandise of varying materials, textures and colors are displayed to give shoppers an idea of how the merchandise will look in their own homes.
As the store evolves with its new look and improved merchandise, Kultura maintains its in-store services like foreign exchange, shopping assistance and gift-wrapping.
The Kultura Filipino store is at the 2/F of SM Makati.