Philippines wins first Grand CLIO | Inquirer Lifestyle
WHOOPI Goldberg introduces the first Filipino agency to win the Grand CLIO. Merlee Jayme and Alex Syfu accept the award.

Philippines wins first Grand CLIO

WHOOPI Goldberg introduces the first Filipino agency to win the Grand CLIO. Merlee Jayme and Alex Syfu accept the award.
WHOOPI Goldberg introduces the first Filipino agency to win the Grand CLIO. Merlee Jayme and Alex Syfu accept the award.

The CLIO Awards celebrated its 55th year in New York. Emmy, Grammy, Tony and Oscar winner Whoopi Goldberg opened the show to “wit perfection.” “You guys made me buy a Fiat. You make products look good even when they’re really not,” she quipped.

 

This international competition announced the best work in advertising, design and communications. The jury gave the highest honors to exceptional projects that pushed the boundaries of creativity in a given medium.

 

Out of the nine Grand CLIOs awarded that evening was the Philippines’ first: DDB DM9 Jayme Syfu’s TXTBKS for client Smart Communications.

 

DDB DM9 executives Merlee Jayme and Alex Syfu accepted the award. “We are making history tonight; this is our country’s very first Grand CLIO,” Jayme said. “This one deserves a grand salute!” Goldberg said.

 

Comedian and producer Jerry Seinfeld was the 2014 Honorary Award winner.

 

Another Honorary Award for CLIO Music was given to Blondie.