introduces the first
Filipino agency to win
the Grand CLIO. Merlee
Jayme and Alex Syfu
accept the award.
Philippines wins first Grand CLIO
Philippine Daily Inquirer / 10:03 AM October 12, 2014
The CLIO Awards celebrated its 55th year in New York. Emmy, Grammy, Tony and Oscar winner Whoopi Goldberg opened the show to “wit perfection.” “You guys made me buy a Fiat. You make products look good even when they’re really not,” she quipped.
This international competition announced the best work in advertising, design and communications. The jury gave the highest honors to exceptional projects that pushed the boundaries of creativity in a given medium.
Out of the nine Grand CLIOs awarded that evening was the Philippines’ first: DDB DM9 Jayme Syfu’s TXTBKS for client Smart Communications.
DDB DM9 executives Merlee Jayme and Alex Syfu accepted the award. “We are making history tonight; this is our country’s very first Grand CLIO,” Jayme said. “This one deserves a grand salute!” Goldberg said.
Comedian and producer Jerry Seinfeld was the 2014 Honorary Award winner.
Another Honorary Award for CLIO Music was given to Blondie.