Say Ray-Ban and people instantly think “Aviator” or “Wayfarer.”
“People are used to the styles, they love them, they’re comfortable with them. Now we’re taking it to the next level,” said Devi Leaño, assistant vice president of Branded Lifestyle, Inc.
By next level, she meant Ray-Ban’s Material Revolution: collection upon collection of iconic sunglasses and prescription glasses made using new materials—camo fabric; gummy matte (“They’re young, fresh and allows you to experiment with color”); leather; flat metal (“It’s so light you’ll forget you’re wearing it”); and LiteForce, a high-performance thermoplastic that took years of development and testing (it’s used in airplanes). “It’s more durable than titanium,” said Devi.
Super had the chance to see this overwhelming array of eyewear recently at Ray-Ban’s fun event at Gramercy 71 (even the cake pops were wearing sunglasses!) and we asked our unofficial mascot, @TyriontheFrenchie, to model some of our favorite pairs (we’ve never had to bribe a model with treats before).
“These are limited-edition designs and they will never go out of style,” said Devi.
Follow Ray-Ban on Instagram: @raybancollector.