Topshop is proud to unveil its new campaign for autumn/winter 2014 starring British supermodel, actress and global star Cara Delevingne.
Photographed in London by Alasdair McLellan and styled by Topshop creative director Kate Phelan, the shoot features Cara in a series of 12 images that capture the young star at her beguiling best.
Cara’s first appearance for Topshop was in 2010 when she was featured in a Kate Moss Topshop campaign video. Her immersion into the brand continued when she walked for Topshop Unique in the SS13, AW13 and SS14 catwalk shows.
Cara’s famed “Harlem Shake” took place backstage at Topshop Unique AW13; the video clip in which she performs the infamous dance move has had over 1.6 million views on YouTube.
Previous Topshop campaigns have featured Rosie Huntington-Whiteley, Lily Donaldson, Rosie Tapner and Eliza Cummings in the early stages of their careers.
Best friends Jourdan Dunn and Karlie Kloss famously met on a Topshop campaign shoot.
This is the first time a Topshop campaign will feature a single girl, as Cara alone dominates each image.
The campaign launch coincides with a phase of widespread international growth for the Topshop Topman brands. In the United States, five newly owned stores will open including a new flagship on 5th Avenue, which, after the iconic 100,000-square-foot Oxford Circus store in London, will be the second largest store in the world.
Topshop Owner Sir Philip Green says, “I believe that these plans demonstrate our commitment both in the UK and globally for the Topshop and Topman brands, with one of our biggest years of expansion to date. At such an ambitious and exciting time for thousands of staff and loyal customers, it is fitting to have a fabulous, young British star such as Cara at the epicenter of our campaign.”
Topshop creative director Kate Phelan adds, “Cara is a true Topshop girl. Her style is confident and playful and she can be sophisticated and chic as easily as she can be cool and casual. Putting her spin on everything, she makes the Topshop collection her own.”
Fans of Topshop and Cara will be delighted by a behind-the-scenes film showing Cara being her quirky and unconventional self on-set. Producer Leigh Johnson captures Cara’s energy and wit as she entertains herself and the Topshop crew. A long-running mystery is solved as the film reveals where Cara first met her now notorious pet rabbit Cecil.
The autumn/winter collection speaks to the diverse and experimental style of a Topshop girl, as hero pieces with go-anywhere appeal take center stage.
Starring alongside Topshop icons such as the biker jacket, the Jamie jean and the Martha parka, Cara effortlessly personifies London style. Evening wear is reworked as modern fabrications and astute tailoring play with the concepts of smart/casual dressing and urban sophistication. The statement sequin and feather cocktail dress worn by Cara epitomizes this look.