The chic happening hosted by foremost conditioner brand Pantene at the posh Sala Bistro drew hundreds of invitees eager to learn about the latest science behind “strong, shiny and healthy hair,” dahlings.
P&G communications manager Deirdre de Padua said: “The campaign is Pantene’s effort to strengthen the trust of Filipino women by letting the science behind its products shine through.”
She added, “With their access to technology and information, consumers are more aware about the products they use. Brands have to earn and build the trust that women place on them. Pantene is prepared to step up to the challenge.”
Guests were given an exclusive preview of Pantene’s newest TV commercial, shot without camera tricks or retouching.
It featured a “static generator to prove the importance of intensive conditioning; in the video, hair treated with Pantene Daily Intensive Conditioner stays down, resisting static electricity and staying virtually frizz-free, while hair not treated with Pantene stands up.”
With emcee Issa Litton, De Padua and celebrity hairstylist Alex Carbonell talked about the importance of using the right conditioner.
Shean Lim, senior technologist for P&G Hair, talked about the perfect hair. “When hair is not damaged, the cuticle or the outer layer of the hair is in place, effectively protecting the inner structure or cortex,” Lim explained.
Pantene is available in three variants for different lifestyles and hair types: Total Damage Care for damaged hair, Aqua Light for fine hair, and Color & Perm for chemically treated hair.
Pantene Daily Intensive Conditioner gives women healthy, beautiful hair. Hair becomes strong on the inside, soft and shiny on the outside—without retouching.
Catch Pantene #BeautifulScience on primetime television. Search for “Pantene #BeautifulScience” on YouTube to find out more, or https://www.youtube.com/watch?v=59LM4VxNsDw.
Birthday party in Iloilo
Well-loved Iloilo society columnist Zedrick Señeres of the Daily Guardian held a fab birthday bash catered by renowned chef Pauline Gorriceta Banusing. It was held at the family-owned Steps of Rome at La Plazuela de Iloilo.
As requested by the celebrator himself, party planner Jane Javellana decorated the venue with red, blue and white balloons, palangga.
Exquisite wines chosen especially by the chef herself flowed, courtesy of Henry’s Wines and Liquors.
Enjoying the superb dinner and great company were Grace Poli-Blair, who especially jetted in to Iloilo from Europe for Zedrick’s special day; art patroness Nefie Pantin and Philippine Tatler correspondent Nonoi Ybiernas; Mars Florete and Beia Legarda; Dr. Napoleon Tiongco and Sheila Golez; and Daily Guardian publisher Lemuel Fernandez and wife Toni; businesswoman Helen Stummer; Iloilo’s society icon Linda Jardeleza Hoblitzel; and civic leader Totong Montejo and wife Rosy Gochangco.
Celebration in QC
Different personas gathered to celebrate the grand birthday bash of Tony Boy de la Rea III at his well-appointed residence in New Capitol Estates, Quezon City, dahlings.
The celebrator chatted with guests that included Dik Trofeo and gorgeous wife Nita Rivas; handsome hunk Mandy Ochoa; San Juan Rep. Leonardo Celles; DJ Archie Crane and Harvey Canu; Anne Venacio; Philippine Movie Press Club vice president Mel Navarro; Noel Asinas; and beauty queens Maridel Coching; Peachy Veneracion and Anna Kier, palangga, among others.
Guests dug into the buffet by Dad’s. Chocolate and hazelnut crunch cake was provided by Buddy Trinidad’s Park Avenue Dessert.
Tony Boy was garbed in a Ralph Lauren tuxedo with his hair done by Jing Monis, natch!
Helping the celebrator entertain his 100 invitees were Professional Regulation Commission Commissioner Net de la Rea and former Miss Caltex Philippines Linda de la Rea.
What’s next for Tony Boy, palangga? Well, he’s all set to try show business, no less.
*Photos by Alex Van Hagen, powered by POWER MAC CENTER