Everyone has an “everyday bag.”
It’s been with you for years—you carry it to the office, to the bar when you head out for drinks after a long workday, or even on leisurely weekends.
It’s essentially your go-to, carry-all, grab-and-go bag for anything and everything.
It’s perfectly understandable why you refuse to retire it despite the dilapidated leather, tattered canvas or fraying straps.
And no, it doesn’t mean that you should continue to try to resuscitate it—not when you have options that can offer the same kind of dependability that your everyday bag has spoiled you with.
The goal is to replace it with something lightweight, but with enough pockets and compartments. It shouldn’t be too big that your things fall into an inevitable black hole, or too small that you end up cramming everything inside.
It should be sturdy and durable enough to withstand daily wear and tear—including the weight of a laptop. And it better be something that will go with everything in your wardrobe.
“We wanted to introduce the Samsonite Red line as stylish and youthful, without taking anything away from the brand’s reliability and functionality—all in one sleek, well-designed package,” explained Ciely Buenviaje, country head of Samsonite Philippines, Inc.
Samsonite Red is a collection that simplifies the process of finding a replacement for that trusty old backpack or tote, by offering options that range from minimalist to quirky, depending on one’s needs and personality.
Tailored to specifically cater to the lifestyles of the upwardly mobile, Samsonite Red features different styles in various materials. From sturdy nylon in neutral hues to highlight its simple and practical nature, to coated, cotton twill mixed with supple leather that lends to a more urban aesthetic, to more utilitarian designs that feature water-proof material and sleek all-leather options that show function doesn’t have to come at the expense of style.
“Diversity is essential to this collection. Samsonite understands that an ‘everyday bag’ isn’t a one-size-fits-all concept. It will be defined by your personal aesthetic, your needs and your way of life,” said Buenviaje.
She added that Samsonite Red represents the kind of low-key collection that has become the benchmark of utility and style: simple, functional but still chic.
“You can’t ask anything more from a fashion staple that you will essentially be wearing everyday,” she said.
Samsonite Red available nationwide in select Rustan’s department stores, Ayala Malls, SM Stores, Robinsons Malls, and KCC Veranza Mall, Resorts World Manila, Eastwood Mall, Podium, Lucky Chinatown Mall, Shoppesville Greenhills, Paseo de Sta. Rosa, Shangri-La Plaza, Bonifacio High Street Central and Limketkai Mall.