Rockwell Primaries: Living more than the usual | Lifestyle.INQ

OCTOBER 27, 2022

Effortlessly blending the indoors and outdoors, a “passive cooling technology” is seamlessly integrated in 53 Benitez’ building design. Floating corridors traversed with private bridge way and a central skylight allow natural ventilation to cross, and natural lighting to enter the building.

MANILA, Philippines – For the fast-paced urban lifestyle, condominium living has become the new preference for the young, urban adults and families today. Malou Pineda, Senior Vice President for Rockwell Primaries, Rockwell Land’s newest subsidiary, discusses why the young cosmopolitan set is choosing centrally located condominiums over the green suburbs, and how Rockwell Primaries’ new mid-rise residential project, 53 Benitez, is also perfectly in line with their long held values.

“Today, people place a premium on convenience, functional design and efficiency. But at the same time, they still attach a high importance to privacy, quality time, good aesthetic and a healthy environment,” Pineda explains. “For those transitioning into condominiums from their parents’ house, 53 Benitez is an upgrade from the usual cramped condominium space and therefore not much of an adjustment coming from a house and lot.”

Optimum space and privacy

53 Benitez is a mid-rise condominium enclave in the center of the city. Offering 2-bedroom and 3-bedroom units, residents will enjoy bigger unit cuts, and with only 7 residential floors in two buildings. Housing only 361 units, the project is less dense than high-rise condominiums, thus giving residents more privacy. Each floor of 53 Benitez has been laid out with floating corridors around a central atrium, traversed with bridgeways that are each shared by only two units.

Intimate and quiet living

Representing Rockwell Primaries’ signature lifestyle, 53 Benitez offers affordable residential packages, bringing together all the qualities that the modern Filipino family needs all within reach. Strategically located in New Manila, 53 Benitez is highly accessible to the Metro’s top schools such as La Salle Greenhills, Immaculate Conception Academy, and Xavier, establishments such as Greenhills Shopping Center, Magnolia Mall, and St. Luke’s Hospital.

Giving you more than the usual


Within the property itself, 53 Benitez incorporates features and amenities with residents’ convenience in mind. Units are fitted with more than the usual offerings; each unit has its own balcony, maid’s room, utility room and rooftop laundry drying area. Efficient property management means not having to worry about trash pickup, emergency lighting, security and home maintenance. Also, well planned amenities mean better facilities at the unit owners’ disposal.

“53 Benitez will have a 2-storey clubhouse with fitness center, function room and indoor playroom. Residents can also enjoy an adult and kiddie pool, pool deck, outdoor playground and lush pocket gardens. A convenience store, water station and laundry service make everyday essentials within reach,” explained Pineda.

In terms of a healthy environment, the project boasts green design that uses passive cooling technology. It maximizes natural light and ventilation, without letting all the heat come in. There will be cross ventilation through openings on the sides of the building, and exhaust vents through the sides of a skylight. Openings to the atrium and through balconies ensure good airflow. The entire site will also be raised against possible flooding, and is designed to not cause flooding in surrounding areas through controlled and environmentally friendly outflows. Pineda pointed out, “Rockwell Primaries engaged the same management team and project consultants as Rockwell Land, so residents are assured of the best in terms of vision, quality, design and engineering.”

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