McVitie’s Digestives, made of whole wheat, are a rich source of fiber, have no artificial colors or flavors, and free from hydrogenated vegetable oil which makes it a guilt-free snack, especially for the health conscious.
McVitie’s Digestives variants such as McVitie’s Digestive Original, Digestive Light, Digestive Whole Wheat, Digestive Milk and Dark Chocolate, are also available in small packs.
The United Kingdom-based biscuit brand also has a McVitie’s Kids Range, which features images of cartoon characters Smurfs, Sponge Bob Squarepants, Dora the Explorer, Justice League, Teenage Mutant Ninja Turtles and McVitie’s own Pirate Crew.
McVities was named as “one of the most commonly chosen food products, bought 14 times per year by 89 percent of households in the United Kingdom, and placed 3rd overall in the top 10 UK FMCG brands,” according to the 2014 Brand Footprint report of Kantar Worldpanel, a global leader in consumer research work.
Another report from Kantar Consumption Panel said that “a person in the UK eats or dunks biscuits 107 times a year and 100 million McVitie’s biscuits are eaten every day, or around two packs of McVitie’s every second.”
Even www.companiesandmarkets.com, a global market research site by global publishers and industry analysts that offers the latest market insights and company news, reported that McVitie’s Digestive occupies the largest brand share in value terms at 6 percent among all biscuit brands in the UK.
McVitie’s is now in the Philippines, distributed by Delfi Marketing, Inc.
Visit www.mcvities.com; facebook.com/mcvitiesdigestives.