‘Whitening’ need not be intimidating | Lifestyle.INQ

OCTOBER 27, 2022

Reine Blanche Whitening Cream

French beauty and fragrance brand L’Occitane is widely acknowledged as a pioneer of premium skincare, including complexion-brightening products. The brand’s newest line, the Reine Blanche collection, addresses the increasing demand for such products.

A product that is promoted with “whitening” properties can be intimidating to some people; it can be a stigma associated with one’s skin tone. But since L’Occitane respects natural beauty, the Reine Blanche collection focuses on producing the most visible, illuminating results in the most gentle way possible.

Mild exfoliating action

At the center of the collection is the Reine des Pres. Harvested for L’Occitane in the meadows of Valence in Drôme, France, the flower’s petals, which are pale yellow, gradually turn whiter as they are exposed to the light. The plant contains salicylic acid, which is known for its mild exfoliating action.

Reine Blanche is a skincare regimen composed of five carefully formulated products designed to suit the needs of Asian skin. Exclusively distributed and tested in the Asian market, the products are suitable for various skin types and ages. With daily use, dull and blemished complexions are expected to recover their natural radiance.   

The Illuminating Foaming Cleanser is the essential first step. Its active ingredients work to help boost radiance, and leave skin wonderfully soft and luminous.

The Illuminating Toner has a mild, alcohol-free formula to help plump up skin instantly with moisture, while brightening and smoothening the skin tone.

The Whitening Serum is clinically proven to visibly reduce the appearance of uneven skin tone caused by dark spots. Instantly absorbed by the skin, it noticeably helps whiten and refine the texture of your complexion, thus enhancing its ability to capture and reflect light.

The Whitening Cream is the complete treatment to protect, hydrate and illuminate skin. This lusciously fresh, soft cream melts into the skin, leaving a clear, immaculate glow. Used day and night, it also effectively helps to protect skin against external aggressions.

The final step of the routine is the Illuminating UV Shield SPF50. It is a comfortable, lightweight shield that offers optimal skin protection against external factors that cause damage in the first place.

“Over time, the skin’s natural mechanisms of melanin production become disorganized. Aging, stress, UV rays and pollution all contribute to a dull and uneven tone, dark spots and roughness of the skin surface,” said Anna Leah R. Grape, education manager for L’Occitane in the Philippines. “The new Reine Blanche program provides Asian women with a complete face-care ritual that preserves their skin’s radiance. Through this unique and luxurious ritual, an immaculately fair and luminous complexion is revealed.”

The Reine Blanche collection is now available at Rustan’s The Beauty Source and L’Occitane boutiques. Follow on Instagram: @rustansthebeautysource.

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