Leading the opening and ribbon cutting ceremony for the Avida Digital Art Gallery were: (from left) Tess Tatco, Division Head for Corporate Marketing; Raquel Cruz, Business Area Head for North & Estate Projects; Bing Gumboc, Head of Sales and Marketing; Chris Maglanoc, President & CEO; Pol Tanco, Head of Project and Strategic Management Group; Nelz Yumul of WeeWillDoodle; Angela Taguiang; Jowee Alviar and Charyn Lim of Team Manila. CONTRIBUTED PHOTO
Avida launches ‘Living Inspiration’ digital art gallery
INQUIRER.net / 11:29 PM April 14, 2015
Avida Land, one of the country’s leading real estate developers in the mid-market segment, unveils a special art gallery as part of its 25th anniversary celebration. Dubbed as “Living Inspiration,” the Avida Digital Art Gallery showcased creative digital artworks from the country’s top digital artists: Team Manila, WeeWillDoodle and Angela Taguiang.
Avida’s executives led by Avida president Christopher Maglanoc and Avida head of sales and marketing Bing Gumboc were present during the ribbon-cutting and official opening of the gallery held last March 25 at the Avida showroom Glorietta. They were also joined by Jowee Alviar of Team Manila, Nelz Yumul of WeeWillDoodle and Angela Taguiang.
Guests got to see first-hand the colorful works in the exhibit, each depicting a different story on how one celebrates life’s many inspiring possibilities—a central theme in Avida’s 25th year. The guests also had a chance to get to know the artists during the event’s artwork signing and meet-and-greet.
While digital art is not yet considered traditional like painting or sculpture, this emerging art form is fast becoming a popular medium for contemporary artists. Considered as the next step in the evolution of modern art, the use of computer technology in digital art has made it more accessible to young aspiring artists. It opens doors to multiple options be it graphic design, typography, illustrations, digital photo artwork or digital painting.
For the Avida Digital Art Gallery, Avida has chosen several key artists that help bring digital art to more Filipinos.
Team Manila, an award-winning graphic design studio with an impressive portfolio of works in various fields of graphic design and branding has been creating digital designs since 2001. Their aim is to educate and cultivate public appreciation through its work while making a lasting mark on visual culture and reinforcing the current lifestyle of graphic design here and abroad.
WeeWillDoodle on the other hand have made a name in the industry for their unique technique, expressing their art by way of random lines and characters, starting from traditional line art or paint painting and finishing digitally.
Aside from being a graphic designer, Angela Taguiang is also an illustrator and visual artist. She is an active member of Ang Illustrador ng Kabataan (Ang INK), the only organization in the country dedicated to the creation and promotion of children’s illustration.
“Avida is thrilled to have this collaboration with the artists. Their work truly speaks of the kind of dynamism that has shaped Avida through the years,” shares Avida marketing head Tess Tatco.
“Technology used for digital art allows these artists to produce a multitude of options to express their vision. Avida believes in always exploring these dynamic opportunities. Through this event, Avida aims to make digital art more accessible to the public, the same way Avida aims to bring homes that fulfill dreams accessible to more individuals and families. To date, Avida has built 60,000 homes across 73 projects in 29 strategic locations nationwide, making it the Ayala Land subsidiary with the most number of projects and broadest geographic presence in the country.”
The Avida Digital Art Gallery is just one of the many creative and exciting events that Avida has in store to mark their year-long anniversary celebration. With this milestone, the company continues to provide thoughtfully-designed developments in secure communities and the distinct Avida lifestyle that fosters and creates life opportunities for many Filipinos.
For more information on this event, visit www.facebook.com/avidalandph or www.avidaland.com