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Without Batting An Eyelash

Paulo Avelino, James Reid, Jessy Mendiola show off their ‘summer-ready’ looks

By: - Columnist
/ 02:00 AM April 17, 2015

Summer is bikini season. To inspire people to unleash their sexier, healthier and happier version of themselves, the country’s undisputed No. 1 tuna brand, Century Tuna, launched its “#ABSolutelysummerready” summer campaign and its latest batch of stunning endorsers.

Superbods Paulo Avelino, James Reid, Elmo Magalona and Jessy Mendiola lit up the ballroom of New World Makati Hotel with their oozing sexiness during the launch.


“This milestone is another great way to inspire all of us to go for that fit and healthy body, and to tell our consumers that just like the new Superbods, they too can achieve a healthy and sexy physique,” said Century Tuna marketing manager Gela Gamboa.

Donning a white flowy dress, Mendiola greeted everyone. “Yes! I’m finally part of the Century Tuna family,” she said. “My secrets for my fitness success is, I love working out—I do boxing, swimming and many more. It makes me more confident and happy in life!”


“I usually replace one meal with Century Tuna. This can already do wonders, because Century Tuna is low in calorie yet rich in protein and Omega 3 DHA,” Avelino said.

Meanwhile Reid said he’s into swimming and gymnastics, and maintains a high-protein diet.

Magalona emphasized the importance of discipline. “Sometimes, I miss going to the gym so I always go for guilt-free snacks to maintain my body,” he said.

Also launched was the “Century Tuna SuperBod ABS Plan” book. “For years, Century Tuna has been your partner in bringing out the better version of yourself,” said Century Pacific Food Corp. general manager Greg Banzon. “With the launch of the new Superbods and this book, we aim to make you happier by helping you reach your fitness goals.”

British campaign

The Brits have landed in Cebu.

The British Embassy’s Great Campaign gave the Cebuanos a rare glimpse of the best of British business and culture.


A joint project of the British Embassy, SM City Cebu, SM Tickets and SM Cinema, the Cebu campaign screened the British National Theatre Live’s (NTL) “Frankenstein,” with acclaimed actors Benedict Cumberbatch and Johnny Lee Miller; Oscar Best Picture “12 Years a Slave,” directed by British director Steve McQueen; and “Star Trek Into Darkness,” directed by Oscar-winning British director Danny Boyle (“Trainspotting,” “Slumdog Millionaire”).

It was the second collaboration between the British Embassy and SM on bringing the NTL productions to the Philippines. In 2013, SM Aura screened the NTL production of “Macbeth” with actor-director Kenneth Branagh.

Also held at the Cebu mall’s Northwing Atrium was an exhibit featuring iconic London red phone booths; the iron throne from the TV drama series “Game of Thrones”; and the “Tardis” time machine from the sci-fi television series “Doctor Who.”

Quite an eye-catcher was the gorgeous Mini Cooper car.

For more info about National Theatre Live and the Great Campaign, visit British Embassy Manila Facebook page and Twitter account (@ukinphilippines).

Tourism fair

Travel Tour Expo 2015 at the SMX Convention Center, Pasay City, united tourism industry players under the mantra, “Visit the Philippines Year (VPY) 2015.”

The yearlong invitation from the Tourism Promotions Board (TPB) was for everyone to discover and experience the country’s must-visit destinations and events. The fair had nearly 300 exhibitors—hotels, airlines, resorts, domestic tour operators and travel agencies.

Tourism Undersecretary Benito Bengzon and TPB chief operating officer Domingo Ramon Enerio III led the ribbon snipping with the Travel Tour Expo 2015 Organizing Committee, the Philippine Travel Agencies Association (PTAA) Board of Trustees and other invitees, palangga.

Bengzon praised “PTAA’s efforts in opening new gateways in the country to promote domestic tourism.”

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TAGS: British Embassy, Century Tuna, Elmo Magalona, James Reid, Jessy Mendiola, Paulo Avelino, SM City Cebu, Travel Tour Expo 2015
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