their oath and vow “to
share the advocacy to
promote love of
reading.” They are (from
left) 2007 Binibining
Theresa Licaros, actress
PTV 4 newscaster Cathy
Davila, television host
Kim Atienza, INQUIRER
chairMarixi R. Prieto
and singer Nikki Gil.
New batch of read-along ambassadors named soon
Philippine Daily Inquirer / 05:15 AM April 23, 2015
MANILA, Philippines–To mark its 8th anniversary, the Inquirer Read-Along program will name its new batch of read-along ambassadors on May 13.
Launched in May 2007, the read-along aims to promote love of reading among children aged 7 to 13 through storytelling sessions with celebrities and professional storytellers. To date, more than 18,000 children have participated in over 300 read-along sessions held in more than 50 cities nationwide.
First launched in 2013, the read-along ambassadors program aims to tap celebrities to be good role models and credible youth influencers who would promote reading among the youth through their participation in read-along sessions.
The ambassadors’ oath: To share in the advocacy to promote love of reading and in the belief that reading is at the core of learning.
The rest of the oath goes: “I promise to embody all the values of the read-along and be a good steward of the program, to unselfishly offer my time to promote love of reading, to be a good role model for the youth, and to fulfill all my responsibilities as read-along ambassador to the best of my capabilities.”
The first batch of read-along ambassadors, headed by Inquirer president and CEO Sandy Prieto-Romualdez, also includes Binibining Pilipinas-Universe 2007 Anna Theresa Licaros, PTV-4 newscaster and former Miss Earth Foundation Executive Director Cathy Untalan-Vital, actress Jasmine Curtis, broadcaster Karen Davila, television host Kim Atienza and VJ and singer Nikki Gil.
Apart from participating in read-along sessions, the ambassadors were also readers during the 2013 and 2014 Inquirer Read-Along Festivals held at the Cultural Center of the Philippines.