Happy Skin has collaborated with Preview Magazine to mark the latter’s 20th anniversary this June.

 

“I think Happy Skin is the first homegrown beauty brand that embraces world-class standards. When you see Happy Skin, it feels like a product you would buy abroad,” says Pauline Juan, who has been Preview’s editor in chief for the past 15 years.

 

“Lipstick is the most indispensable of all makeup products, because it really changes the way you look,” she explains. “If there was just one thing in the Happy Skin line that I could pick, it would be the lippie. I think that one is really the most winning product.”

 

When purchased as a set, the new matte lippies come in a book-inspired, gold-stamped case that’s meant to be an ode to Preview’s print beginnings.

 

And because this collaboration also aspires to give back, a portion of sales for every #PreviewXHappySkin Shut Up & Kiss Me Moisturizing Matte Lippie sold will go to a fashion education fund.

 

Happy Skin makes a fashionable entrance to online retailer Zalora with the #PreviewXHappySkin Shut Up & Kiss Me Moisturizing Matte Lippie Set, which will be exclusively sold at zalora.com.ph from June 1-7 for a special price of P999.