Uniqlo 2015 line has cool iconic themes | Lifestyle.INQ
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Uniqlo 2015 line has cool iconic themes

Leading Japanese global brand Uniqlo has launched its 2015 UT (Uniqlo T-shirt) line at the SM Megamall Fashion Hall, showcasing its new designs on creatively executed tableaux.


Uniqlo’s Southeast Asia COO Taku Morikawa flew to Manila for the event, which he graced with Uniqlo Philippines COO Katsumi Kubota. Also present were Uniqlo’s overall brand ambassador Phil Younghusband for the Philippines, and new UT brand ambassador Alex Gonzaga.


UT has 35 graphic themes, ranging from iconic characters to designs inspired by businesses, and collaborations with gifted designers and illustrators.


UT was launched in 2003 as a fresh approach to the classic T-shirt, and continues to evolve as a wardrobe mainstay. For its 13th year collection, Uniqlo presents a more global lineup—“The New Model T” tagline.


New graphic content this season includes Shochiku Kabuki Project, a collaboration with Shochiku Co., Ltd., a major kabuki, film and theater company in Japan that showcases Japanese traditions in pop culture through clothing; UK picture-book characters Mr. Men and Little Miss; Belgian cartoonist Herge’s Tintin, and the Dutch character Miffy; and graphics inspired by businesses such as British sewing goods company Merchant & Mills, New York bicycle-maker Brooklyn Machine Works, and 400-year-old Japanese cotton textiles trading company Eirakuya.


There are also collaborations with storybook author and illustrator Leo Lionni and New York interior goods designer Thomas Paul.


The popular Musical Icons series includes artists such as Aerosmith, Metallica and Coldplay. The Disney Project newly incorporates graphics from the Mickey Mouse Club, with slightly unconventional Mickey designs.


Everyone is invited to post an Instagram photo wearing any UT for a chance to be in the first and biggest Instagram live feed on Edsa. For more details about this campaign, visit www.uniqlo.com

/ph or www.facebook.com/uniqlo.ph.