A woman’s heart beats 20 percent faster when she’s presented with a Tiffany blue box, according to Tiffany & Co. group VP for Asia Pacific Marc Jacheet. It may be safe to assume then, he added, that she’d say yes when you propose with a Tiffany engagement ring.

The Frenchman today presented for the first time at Rustan’s Makati the 178-year-old company’s collection of engagement rings and other bridal jewelry. At the center of the presentation was the signature “Tiffany Setting,” a six-prong setting, which is the most popular style of engagement ring, designed in 1886 to highlight the brilliant cut of the diamond.

Jacheet says Tiffany makes it easy even for men who are clueless about buying jewelry or diamonds. “You can’t be wrong if you’re true [with your love and intention], but my best advise would be to come to Tiffany,” he added with a laugh.

“There are many places where you can buy a diamond, but there aren’t many places where you can have the absolute trust in quality—I’m talking about sourcing, cutting, polishing, setting, quality control, presentation, certification, life service, life warranty…

“Tiffany is the expert in matters of the heart. We bring joy with our products. Beyond the product is the epitome and symbol of true, modern love… It’s the whole mystic of the blue box, the white ribbon, it’s emotionally charged. It’s over 100 years of love stories celebrated everywhere.”